Autoresponder Tips


Richard Lowe, Jr.

An autoresponder is useful for, well, responding to people who send you inquiries through email. They are actually more than just merely useful - they are an essential tool in any webmasters toolbox. Used properly, they can enhance your visitors experience and virtually guarantee that they will come back time after time. Used improperly, they annoy people and push them away from ever coming back.

What distinguishes proper from improper use People should receive messages when they would normally expect to receive messages. Here are some examples:

  • Proper: I expect to get a thank you message after signing a guestbook. I should only receive one message.
    Improper: adding my email to your mailing list because I sign your guestbook.

  • Proper: I also expect to get a message if I use a form on a website to send a message to the webmaster. This verifies to me that it is indeed more than likely to get to the intended person.
    Improper: again, adding my email address to your mailing list.

  • Proper: If I sign up for your newsletter I expect a thank you email and, of course, the newsletter.
    Improper: Adding my email to anything other than the mailing list which I asked to be added to. Also, sending anything other than the newsletter is generally improper although an occasional status email is acceptable. Never send separate advertisements unless it is clearly spelled out on the newsletter signup page.

  • Proper: Following your written privacy policy to the letter in regards to how the email address and other information is to be used, and to summarize that information on the page where it is asked for. You should also have a link to the privacy policy on every single page of your web site.
    Improper: Not having a written privacy policy and asking for information. Not explaining ho

    To provide some examples of web design and development I give you here:

    10 latest blog posts by Web Developer Jim Westergren

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    New site design
    Update, March 9th I have now changed it again and put some color into it. What do you guys think? Sunday today and I was away from work with clients so I decided to work with my blog today from home. I made a new design for this site. Check out the navigation links at the top left [...]

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    Updating PR values of 1066 URLs in 30 minutes
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    Worst Web Design Ever
    Official site of a children’s hospital in Japan Hey, your “logo” is not blinking! MSY Technology Pty. Ltd. Are you sure product X is HOT? Personal site of Franz Magnus Incredible that you got several awards for that site. Angren.net, electronic shop Can’t you squeeze in something more on the home page? Official site of Northbridge Police Department Still being updated in 2006. Perhaps [...]

    Fighting the War Against Web Site Spam Bots
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    Link to Me Textbox WordPress Plugin
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    Tutorial: Automatic Site Map for WordPress
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