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Using Google AdWords to Increase your Adsense ProfitsJohn Gall I had been using Googles Adsense program to generate some revenue from my various web sites. Prior to Adsense, I was never previously paid to run these and did so for a hobby. Overall I was pleased with the income I was generating. The only drawback was that I was always looking for ways to get people to my sites. I enjoyed working to bring in more visitors but felt that if I looked at my earnings vs. the hours I worked, the economics werent making sense. Then I figured out that certain sites were paying way more than the minimum .05 cents per click. I reasoned that if I could get pay visitors .05 - .10 to visit. Then if they clicked enough ads that paid much more than I paid, then Adwords could be a viable way to increase traffic to my sites. So I paid my $5.00 setup fee and added my two most profitable sites. That same day my traffic jumped dramatically and as I thought. Visitors who came in via Adwords were more likely to click other Google ads on my site. My conversions went up and I thought why not put all my sites on Adwords. This was where some careful research was needed. I found that some sites I run had adwords sponsors who were only bidding the minimum. Remember the concept was to under bid the advertisers on my sites. While my traffic skyrocketed, my expenses for a few sites seemed to outweigh any benefit. When my reports came in it was clear that I needed to use Adwords for only the sites that featured high bidding advertisers. This creates margin for those visitors who come in via paid ads but do not click to my own sponsored ads. The exception would be if my site was offering a product or service. Then it would be well worth sticking with Adwords on those sites just to get more buying traffic. Because my sites are purely informational I had to watch carefully to ensure I was putting money into Adwords where it was working for me. In some cases I upped my bid on some keywords that were clearly bringing in steady traffic that converted well. Googles new offering called Websense may change this a bit. By allowing you to put Googles search form on your site and then paying if your visitors search off your site and click other sponsored links it may make those underperforming sites profitable again. Time and further research will tell. The moral of the story is that Adwords is a great way to dramatically increase your profits when using Adsense. Care needs to be taken to see that you are putting your money where it is most effective. -- John Gall - Gall Consulting Elk River, Minnesota
| | | | RELATED ARTICLES CSS - Maximum Benefits What is CSS What Constitutes a Complete and Effective SEO Campaign Unfortunately, not many Search Engine Optimization companies know what this involves. You may see a "one size fits all" package, link popularity development in the form of submitting to link farms, or even the dreaded "Submit Your Site to 1000s of Search Engines" scam. While the basic premise of each of these ideas is true, the execution of them is extremely important. Dotcom Business Plans Archive project One of the most important initiatives in the domain of business documentation is that of professor David Kirsch from the University of Maryland, who thought of a dotcom Business Plan Archive - , a project that consists of collecting business plans for posterity. The project was started in 2002, through the Web portal businessplanarchive.org. The site was built by Webmergers.com and the University of Marylands Robert H. Smith School of Business, in collaboration with the Center for History and New Media at George Mason University.The project received financial support from the Alfred P. Sloan Foundation. What to avoid to make your website design effective The effective design is this one, which is maximum simplified, conformable to your users because they are your main purpose. This one, simply and clearly announcing what is your website about. This one, quickly offering the users exactly what they are expecting to see on your pages without being troubled with insignificant information. The big mistake made by lots of web designers is to project their activities from their own point of view, without thinking about user. The Top 3 Mistakes That Can Ruin Your Websites Search Engine Rankings- and How to Fix Them! Getting your website up and running is hard enough. After spending hours getting the HTML code just right and trying to make sure that you provide a great user experience, the last thing you want to do is change everything around in order to get your site ranked higher on the search engines.Follow these tips from the beginning and youll see the benefits. Online Marketing Law! Whats Happening You read that right. Theres a new law in California for online marketing. This law is thanks to the CaliforniasOnline Privacy Protection Act. Creating A Quality Web Site Design! In this article, I will attempt to cover the basics of creating a great quality web design template for your site. Now its a known fact that the layout or "eye candy" as I put it will determine whether your visitors will stay more than 15 seconds or they will just become another statistic. Web Hosting: Shared or Dedicated - Which Should You Choose Before you begin your search for a web host you should first determine whether you need shared web hosting or dedicated web hosting. Web Accessibility Myths With more and more countries around the world passing laws about blind and disabled access to the Internet including the Disability Discrimination Act in the UK, web accessibility has been thrown into the spotlight of the online community. This article attempt to put a stop to the misinformation that has been thrown around and tell you the truth behind web accessibility. Basic Graphic Design Wether you design your business brochures, flyers, web page, or ads there are some things that you need to know. There are some basic graphic design principles that those of us trained in the commercial art/graphic design field don’t always share. Here’s a short list of elements of graphic design that you can use today. Are You Driving Away Potential Customers When a prospect lands on your website will he or she understand what you are presenting Do your ordering/sign up instructions make sense Can prospects easily find the information they are searching for If you don’t know the answers to these questions you may be driving away potential customers. How to Create a Useful, Popular Website Everything I tell you will also be free. Youll spend some time, but you wont spend your money. 10 Things You Should Be Monitoring On Your Website Every business needs to know how it is doing. Thats the idea behind exit surveys, customer feedback forms, suggestion boxes and other devices. Without feedback from the customer, monitoring inventory, expenses, revenue and other benchmarks, a business can take a quick slide down a slippery slope, without the owner ever seeing it coming – or being able to stop the slide. Questions to Ask when Designing a Website for clients Questions to ask when designing a Web Site for your client s.“Excerpt from the book: Graphic Artists Guild, Handbook Pricing & Ethical guidelines Written by: Brent Parker Manchester United: Top of the web accessibility league A while ago Manchester United launched a separate accessible version of their website, manutd.com/access. Theres been lots of publicity surrounding this accessible website and it even picked up an award. This accessible version doesnt offer as much content as the main website but it has all the accessibility features you could dream of: resizable text, ALT tags, screen reader optimisation etc. Elements of Graphic Design for Your Website We’ve all seen them. Poorly designed web sites that make you cringe as soon as they load. But how do you keep your website from becoming, well, ugh. You could hire a professional web designer, and that’s expensive, or maybe you already hired a professional, or someone who claims to be professional, and you don’t like what they’re doing with your site. It all comes down to the K.I.S.S. principle; keep it simple stupid. And you’re probably asking well what does this really mean for web design. Web Hosting: 4 Factors in Choosing a Hosting Company When choosing a web hosting company there are a whole lot of different factors that should go into your decision making process. One of the biggest factors should be: The Next Marketing Tool: Deisgn Design sells.It’s something that all of us know, but few of us consciously acknowledge.There is an age old adage that warns people not to “judge books by their cover.”In other words, we shouldn’t judge people or products by their appearance.But this isn’t true in America.We do judge books by their cover – in fact we spend billions of dollars on products that have prettier “covers.” Choosing a Web Host Based On Price Dont! Its tempting.There are so many companies offering cut-rate hosting – loaded with astounding post-futuristic techno-gizmo features ! – that it just makes sense to save a few dollars, right Why a CSS Website Layout Will Make You Money Although CSS layouts have been around for years, they havent become so commonplace until recently. This was basically due to limited browser support especially from Netscape 4 - nowadays though, CSS 2.0 which introduced positioning is compatible with over 99% of browsers out there check out the browser stats over at http://www.thecounter.com/stats/2004/August/browser.php. |
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