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Simple Steps to a Great Banner AdKelly Paal Everyone is using them now and if you’re planning on creating your own banner ad then there are some things that you should know. Standard Size I’ll admit I made this mistake. I was too caught up in creating a really nice looking design that I made something that was not the standard size. Now it wasn’t much off the norm but when I found out I promptly changed the size. Keep to standards. I know that if your ad is slightly larger it may get more attention but if we all start doing this where will it stop Creating an ad that is larger than standard is not the way to get attention. And in many places they will require you to keep to the industry standard. Content This must be short, simple, and very direct. You’ve really got to simplify this. I know that this is hard but there is not a lot of room on these banner ads and the more information that you try to cram on there the less likely that someone will read, or try to read it. Keep it to a few words, if you can’t manage to say what you want in a few words enlist the help of friends and family, ask them to define what it is that you do, or sell in five words or less. You may get a really clever saying to use by doing this. Color and Animation Keep colors eye catching but easy to look at and make sure that they match your site. Maybe it’s just me that prefers this but I’ve clicked on banner ads that looked really great and ended up on these hideous web pages. Try to match your ads to the look of your website. Animation, please, please, please keep this simple and a short download. I don’t know how many times I’ve clicked off a page before the banner ad animation even started. Please make sure that you run your ad several times. Have others watch it, make sure that the download is reasonable. Don’t assume that everyone has DSL. Now you also don’t have to make allowances for older computers or bad connections but most of the country now has enhanced or accelerated connections. Make sure that your ad downloads quickly on an accelerated connection and you’re doing fine. Call to Action Apparently we’re all still highly suggestible since studies show that call to action words still work. Things like: call now, click here, and buy now. Try to work some call to action words into your content if you can, it won’t hurt. Lastly for those of you working at home, or running your own business. Never underestimate the value of family and friends for critiques. They may not be able to tell you what is wrong with the way your ad looks but if they look at it and only say, “Eh, it’s okay.” Then don’t use it. We all instinctively know what looks right or wrong. If you ask around and don’t get positive feedback from family and friends who love you and want your business to succeed then what do you think that a total stranger is going to think Also before you even start creating your own ad, look around at what everyone else is doing. Decide what you like and don’t like about other ads that you see. And then don’t make the same mistakes.
| | | | RELATED ARTICLES How to Create a Links Page and Build Page Rank One of the hardest achievements for a webmaster to obtain is a solid links page and great web site page rank. You know as well as I do that it is very difficult to obtain well page ranked reciprocal links. Especially when your actual links page is PR 1 or 2! There are ways to construct a links page with good page rank and reach a great page ranked web site. web page building for beginners 2 A search engine robot actually reads the wording on your web pages and places a certain amount of importance on what the content says, but not quite like a human does. A human will place the words together in their head and try to decipher the relevancy to them personally and decide within a few seconds whether they will continue reading or click to another site, whereas a robot counts words and places all relevancy in the numbers it finds. It also gives extra credit to the size of the type and title of each page. What a webmaster should consider, is every word connecting to a keyword and not wasting words, for the public and the robots. This can be difficult to do when writing about certain subjects, but not impossible. Take diets for instance. Saquoyah Publishing writes diets and uses www.free-diet.biz to promote them, but nobody wants to read pages full of the word diet just bandied around with no oomph in the article that should teach the reader about diets. So a happy medium must be reached to get the website placed high in the search engines database, yet allow the articles to inform the reader of the subject written. Remember, the information super highway is called that for a good reason. Most people just want to learn something about a subject, not necessarily buy something. So if you are selling, the first thing you will want is to get the reader to find the pages you have written, and that means search engine optimization, or SEO as it is called. Simple Steps to a Great Banner Ad Everyone is using them now and if you’re planning on creating your own banner ad then there are some things that you should know. Basic Web Design Principles Home Page Keywords: The First Step To Recognition Open Wordtracker [ http://www.wordtracker.com/ ] and youll see following proclamation by Brent Winters, President, FirstPlace Software, Inc., the makers of award-winning web promotion software, WebPosition Gold [ http://www.webposition.com/ ]: How Do I Submit My Site To Search Engines Youve built up a good site, put in a lot of content, but none ofthe search engines lists your site If youd like to know how togo ahead with Search Engine Submission the right way, read on. What Hosting Companies Dont Tell You, Could Hurt You Did you know that hosting companies overcrowd their servers despite all the issues caused by servers running hundreds of accounts Are you aware of what happens if your website is hosted on a server thats overcrowded Youre probably thinking to yourself, what do you mean overcrowd their servers Overcrowded servers mean big money for your hosting company, but also big problems for your website. Graphic Design Using Color Color is everywhere and conveys a message even if we don’t realize it. While this message can vary by culture it pays to know what colors “say” in your own corner of the universe, and even what color means to your target market. How to find good Web Hosting for your site! When building your first site the main things that you will probably think about is what types of content you will be adding to your site, how you are going to get visitors to your site and how you are going to generate good revenue from your site. How to successfully market your website... Linking out is good Many websites I come across dont have a single link to another website. Ask the webmaster why not, and the answer you get is simple enough: "If I link to other websites people might leave my site." At this point I break the news that site visitors will leave your site. And theres nothing you can do about this. Adding Sound to your Web Site - The Good, The Bad And The Ugly Many webmasters like the idea of adding background music to their web sites but most shy away from doing it worrying about slow loading pages and large file sizes. There are many different ways to add background music to your site and some of them dont require large files to achieve professional results. Lets examine all the different ways to add background music to your site and rate them to find the best solution for you. The Secret Benefit Of Search Engine Optimisation: Increased Usability A higher search ranking is what many website owners dream of. What they dont realise is that by optimising their site for the search engines, if done correctly, they can also optimise it for their site visitors. ASP Web Hosting ASP web hosting refers to web hosting companies who provide support for ASP Active Server Page.If you want a dynamic data-driven web site you may wish to embed ASP code into your web site’s HTML Pages.When a user is viewing a web site that is developed using ASP, the pages can change depending on the actions of the user. ASP code allows you to link your web pages to a database, where users can interact with the web page by logging in and using their own personal settings or they can interactively place orders on your web site. Tips to Maintain your Website to Keep Visitors Coming Back When you design a website you should create it so that your visitors are constantly coming back for more. In order for you to keep your visitors coming back you need to keep upwith maintaining your website, and offering things thatwill keep your visitors busy. what Do Your Site Statistics Mean, Anyway What Do Your Site Statistics Mean, Anyway Protecting Your Business From Spam Even being as careful as possible with my email address, I still used to receive more than 100 email messages a day, which is no exaggeration. Only about 10% of those emails were from people that I knew and the rest of the messages were unwanted email…”spam”. And I’m sure you can relate to my frustration. It is estimated that over seventy-six billion unwanted email messages were delivered in 2003, costing companies more than $10 billion each year. Developing a Login System with PHP and MySQL This article is written by daBoss. daBoss is the Webmaster of Designer Banners. daBoss can be contacted at sales at designerbanners dot com. Open Source Free Software De-Mystified Did you know that the most powerful software and web applications are all freeYes thats right, just about every commercial software or web application you know of is most likely available as a free Open Source project/clone. The Benefits Of Outsourcing The year 2005 is expected to be the year of "outsourcing". |
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