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Up the Sandbox!Keith Thompson Go to any internet marketing forum you want these days and one of the topics is sure to be whether or not there is a "sandbox" at Google where new sites are forced to come and play for 3-6 months before joining the ranks of ranked and searched results. On the surface it would appear that this is so. New sites are typically taking a long time to get indexed and even longer to show up in the search results. So hence, the sandbox theory. Lets examine some possible reasons and more importantly, our reaction to it. The most obvious possibility, since no one outside of Google really knows is that because of the proliferation of spam on the engines, Google is checking all the links to these new sites. Sometimes a new site will appear sporting thousands of backlinks, and this takes some time to check, even given a rolling schedule of indexing by that pesky spider! Google it seems is serious about link farms, and anything that smacks of that may take some time to get indexed. But then, so will most other sites. It is a very large index, some say nearing capacity, though I doubt that will turn out to be true and it is a gargantuan task to keep it current and free of extraneous read poor search results. There are other ideas out there, and conspiracy theories abound, one being that it is an evil plot to force newer sites in search of traffic to resort to paying for Google Adwords. Uh-huh. A particularly amusing thread is currently taking place at the High Rankings forum, a must-read for all conspiracy theorists! Since we dont know, cant know, will not know for sure until the Google Gods unlock the keys to the kingdom and enlighten us; it only makes sense to this webmaster to get on with life. Ive got new sites waiting, as do many. We all languish at PR0 until or if theres another update. Some sites get picked up quicker than others, and to some extent that is a measure of SEO. However just get over it! Since theres nothing concrete we can do except build great content sites with lots of relevant links legitimate why worry about any sandbox! Dont get your knickers in a knot! Write more content, articles, and get more sites to link to you because of the worth of your site. There are other sources of traffic, go get them! Do the right thing for your business. Spend time on it, not worrying about this. Many of the leading voices in SEO agree that there may indeed be a "sandbox", and if there is, that may not necessarily be a bad thing. You dont want some farmer link ranking ahead of your carefully crafted content site, do you Of course not! One thing is sure: if there is a sandbox, it belongs to Google and if you want to play, follow the rules and dont cry! Pay or play!
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By publishing a website to the Internet, companies are able to build their brand, market their products, support existing customers, release publicity pieces, and even take orders. Lost in the feverish pace of growth however, has been an eye on the effect that their current web-building practices have on the bottom line and the future of their online presence. Not only does the website content itself have an impact on the companys income but so does the way the site itself is created. How Can I Stop Getting Spam Are you getting too much spam We all are, but if youre a webmaster the word spam takes on a whole new meaning. The ‘Website’ CHECKLIST : Domains, Hosting, Web Design This article is meant to all who already have a website or who propose to buy it. Website – the term comprises three things : Domain, Hosting Web space & Web Design Tapping Into The Visual Stimulus Of Your Web Site Visitors "Oh, my eyes, my eyes! What an eye sore. Quick, click away! Click away!" The Reality of Successful Web Site Today For a number of reasons, the analysis of customers feedback is too often given little attention. Still, people who ignore research are as dangerous as generals who ignore decodes of enemy signals c David Ogilvy. Its an inexcusable omission for those, who strive for having a successful web site. There are dozens of ways to receive feedback and unlimited ideas for your customer service improvement in it. But you cant afford phone everybody from your CRM list or correspond with each customer via email or regular mail. It will flatter them but bother you. Fortunately there is such a magic tool as web-based forms, which allow site owners to automate the process and to use the received data in your analysis; the analysis, aimed at your web site usability optimizing. Web Hosting Basics So youre about to embark on your first web project and youre wondering where on earth to start Well, one of the first things youll need is a web hosting package. 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Five Common Web Design Mistakes There are often many mistakes encountered when creating awebpage or website. Learn about the top five websitemistakes, and how to avoid them. |
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