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If You Build It They Will Come - Not Without Web Marketing!Craig Neidel Im sure everybody has received an email from a company promising to get their website placed first on all the major search engines. Maybe some of you have even tried these services or may be thinking about it right now. NetSource would like to say BE CAREFUL! Did you know that it is possible that some search engine optimization companies could actually do things to get your website banned from search engines Plus, many search engine optimization companies will only get you listed for the short term and under keywords that are not really doing you any good. Continue reading below to find out how NetSource helps clients achieve top placements in search engines the old fashion way - "we earn it". The Collins Law Firm CollinsLaw.com is a successful Law Firm dealing with Environmental Contamination Law, Personal Injury Law, Business Fraud, and Contract Law. They are located in Naperville, Illinois. The Collins Law Firm came to NetSource because they wanted to expand their successful firm by using the web to generate new leads. At the same time, they wanted to make sure that the marketing we did for them wasnt going to hurt their professional image by using techniques like spam or bad banner advertising. So NetSource created a plan to get CollinsLaw.com placed higher in search engines by using content and design elements instead of quick fix techniques. The first thing NetSource did was to interview the customer to find out exactly what types of leads or clients they were looking to attract. We asked The Collins Law Firm to give us the keywords or terms they thought people were using to find their services on-line. Next, Netsource used special tools to figure out exactly what the general population was searching for on the search engines. By having both pieces of information we could figure out if the terms that Collins Law Firm gave us were actually terms that people were searching for. Plus, we could determine all the variations of keywords that might attract the correct types of leads to Collins Law Firm. Now we knew how large the market was and what it would take to move up the ladder in the search engines. Step two involved creating a marketing plan based on the information we gathered from step one. A plan like this might include making changes to existing web page content, adding new pages, using pay-per-click systems, and many other web marketing techniques. The plan was to target topics or keywords that were the easiest to secure first and then target the more difficult keywords later in the campaign. By following this approach a website will gain popularity for specific topics or keywords early in the campaign. This popularity will make it easier to get listed under more difficult keywords later. The process takes time because after each change a review is needed to determine how effective the changes were. Then, based off of the findings, future changes can be implemented until the desired results are reached. Today, The Collins Law Firm is getting calls from new clients that have found their services on-line. Their website should be effective long-term with only a small amount of maintenance cost in the future. This process is effective because it truly forces a client to create a website that is content rich in the areas they are trying to target. The importance of web marketing cannot be overlooked. Without the proper web marketing your website may not be worth the hosting costs you are paying for it. With the proper marketing you can generate sales and leads that make you wonder why you didnt start earlier. We can tell you that experience and hard work are the most important factors to look for when choosing a web marketing company. Make sure you interview the web marketing company you are working with and even see how they are doing ranking their own site. A lot can be learned from a web marketing company who cant even get top listings for themself.
| | | | RELATED ARTICLES Keep Your Website Up-To-Date In almost every business publication there are articles telling us how, as a small business, we need to have a website. This is very true! The Internet is where most people go to find a product or service that they are interested in or may have heard about. And, if your business is capable of serving customers throughout the globe, what better way to keep your information available to that huge target audience than an Internet presence Tried and Tested Tips to Improve your Website - Part 1 1. DO NOT use excessive graphics or banner images on a single web page. They tend to slow the loading of your Web page. Impatient surfers might close their browser and move on. If you have many images on a single page, consider deleting few of them or moving them to a new page. Linking out is good Many websites I come across dont have a single link to another website. Ask the webmaster why not, and the answer you get is simple enough: "If I link to other websites people might leave my site." At this point I break the news that site visitors will leave your site. And theres nothing you can do about this. Tips to Protect Your Downloads or Products 1. Upload robots.txt file in to your root directory and include the folder name where you set your downloads. Benefits Of Making Your Website Accessible To Disabled Users – Part 2: The Business Case The Disability Discrimination Act states that service providers must not discriminate against disabled people. A website is regarded as a service and therefore comes under this law. MySQL Database Handling in PHP Most interactive websites nowadays require data to be presented dynamically and interactively based on input from the user. For example, a customer may need to log into a retail website to check his purchasing history. In this instance, the website would have stored two types of data in order for the customer to perform the check – the customer’s personal login details; and the customer’s purchased items. This data can be stored in two types of storage – flat files or databases. How to find good Web Hosting for your site! When building your first site the main things that you will probably think about is what types of content you will be adding to your site, how you are going to get visitors to your site and how you are going to generate good revenue from your site. Create your own Audio studio for under $100. Creating your own audio studio has never been easier. There are so many great products around today that will allow you to produce high quality audio for a fraction of the price it used to cost. Web usability: The basics What is web usability & why is it important I’m Gettin’ Really Torqued! For those of you who have been living in a cave for most of your lives, you can translate the “torqued” in the heading of this article to “mad” or “angry”. For today’s discussion of anger, let’s quantify the intensity of our focus with the words “downright, PO’d!” I think that’s quite clear. Let’s proceed. First Web Hosting Experience Well… youve purchased a domain name… created a pretty design… filled it with content… what now E-Commerce Is Back On The Fast Track How much holiday shopping did you do on-line this year If you are reading this, then chances are good that you made at least one purchase on-line. Over 54% of all Americans did it [1]. A much higher percentage >80% of Internet users did it. Superior to Dreamweaver Ive heard a lot of good comments regarding Macromedias Dreamweaver site building tool. The ‘Website’ CHECKLIST : Domains, Hosting, Web Design This article is meant to all who already have a website or who propose to buy it. Website – the term comprises three things : Domain, Hosting Web space & Web Design Basic Web Design Principles Home Page Protecting Your Business From Spam Even being as careful as possible with my email address, I still used to receive more than 100 email messages a day, which is no exaggeration. Only about 10% of those emails were from people that I knew and the rest of the messages were unwanted email…”spam”. And I’m sure you can relate to my frustration. It is estimated that over seventy-six billion unwanted email messages were delivered in 2003, costing companies more than $10 billion each year. Avoid Getting Ripped Off By A Hosting Company... Chances are if you host multiple domains or websites you are spending too much money at your current hosting provider. Other hosting companies increase their profits by forcing you to create an additional hosting account every time you want to host a new domain or website. Let’s say you have five 5 websites and they each cost you $10.00 a month. It is obvious you are spending $50 a month to host those five 5 websites, but did you know that you are getting ripped off 10 Things All Webmasters Should Know Geared Up with a website and lots of energy to make a mark online Spare some time and go through this. Youll be glad you did. If you dont already, this is something you MUST know! How Much Does A Website Cost To receive a complementary consultation and free quote for your website project, complete our project survey form located here. eCommerce, How much does it cost Making profits with your existing website design or creating a new online store can be exciting, affordable and most of all; rewarding. Mmmm . . . thats what the last sales guy told me. |
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