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Basic Web Design PrinciplesZoran Makrevski Home Page Home page should clearly indicate what the site is about. Provide top level navigation on the first page, your logo, and tell to the visitor what he can found on your web site. Your home page should be informative, and should call your visitor on action. Home page is the place where the visitor decides what he will do, click on some of your links, or leave the site. If you have a discount, or if you offer some free service in attempt to make a contact with potential customers, make sure to provide link to that service on your home page. If you decide to implement flash intro on your first page, make sure to give the user possibility to skip the flash intro. The link “skip intro” should be outside of the flash, because you will force the visitor to wait until the Flash movie is loaded. Navigation structure Place the navigation on the place where the people are used too look for it. Don’t experiment with the navigation! I can’t stress enough this. Keep the navigation system same on ALL pages. Visitors are not ready to learn your site navigation system. Consistency is the most important thing here. You should focus your effort on building consistent rhythm across all pages of your site. Font size Your font size should be enough big so your text can be read without effort. There are many people who will not bother to read very small letters. Don’t loose your visitors because of font size. Optimal size seems to be 12-13 points. Visitors should be able to read your text easy, without any effort. Broke big chunks of texts in paragraphs and make them easy to follow. Line Length The length of a line of type should be comfortable to read. The optimal line length for printed materials seems to be about 10 to 12 words, or 60 to 70 characters. Somewhat shorter lines of about 40 to 50 characters may be more appropriate for larger displays. If the line is too long the reader must search for the beginning of it; if it is too short it will break up words or phrases awkwardly. Creating emphasis Creating emphasis is an important and integral part of designing and typesetting. Handled with taste and good judgment it can help direct and inform the reader. When these qualities are lacking, or someone feels that every word is important and must be emphasized in some way then your web page starts to look like a battlefield and becomes difficult to read! Graphics It’s well known that one picture worth more than million words. This rule applies on Internet too. Do your best to show clear, attractive photo of your product. If you offer a service, find a photo which will best describe him. However, be careful about file size. Don’t compress your photo to that level to not be clear, but also don’t leave the photo on full quality. That will make file size too big, and will increase download time. Gif vs. JPEG Less experienced web designers many times use wrong format to store their picture. Here are few guidelines which will help mistakes to be avoided. If your photo has small number of colors less then 64 GIF will be better choice. Make sure however to reduce the palette size too. That is, if your image have10-15 colors only, reduce your palette on 16 or 32 colors. Also, if your image contains text, GIF format should be your choice. JPEG use loosy compression method and will cause text and edges to become blurry. If you are saving a photograph – save it as JPEG JPEG images can contain over 32 million different colours. That is much more than the human eye can see. If you want to incorporate large text into a photographic image, JPEG may be a good format to use. While the edges may still get blurred, danger of it becoming unreadable is slim. If you think your image is more important than the text, go ahead and use the JPEG format. Speed Do your best to reduce the download time. We live in a busy world and people are not will to wait long time. Try to reduce size of your graphics as much as possible without to destroy the image. Image must look good, but size in KB should be as small as possible. Test before publishing Do your homework, and do it well. Your visitors will not bother to send you an E-Mail that some of your links does not work or that some of your images does not appear. Even if someone do so, it is quite embarrassing. Perform spell and grammar checking. Remember that in many cases visitor will build his opinion about you or your company on base on your web site. When published, site should not contain any “under construction” or “coming soon” messages.
| | | | RELATED ARTICLES Design Your Site For Traffic In 2005 What better way to start the new year than with more traffic to your web site. Web traffic is a critical part of your internet business and it is imperative that you design it to bring you the most amount of traffic possible. Advantages of a Simple Design Easily maintained Website Theft - Part 1 of 3 ~ What exactly is Copyright Please note that some of the information included in this article has been quoted from various locations while other information is simply my personal opinion and you will probably feel my passion in my words. Enhance Your Website With A Yahoo-Style Directory Does your website have a links/resources page The Top 10 Essential Ingredients of Every LINUX HOSTING Plan Package Any website comprises the following – Domain name, Webspace, Webpages. PIM Team Case Study: Creating Text Effects With PHP and GD See how you can create graphic effects on text with PHP and GD - drop shadows, arcs, fonts and colors. Why Dot-Coms Fail - a Webmasters Perspective Everyday we hear that another company goes out of business. Password Protection with PHP, MySQL, and Session Variables One of the great promises that actually came true when our Internet-enabled world reached the twenty-first century is efficient customer-to-business interaction. Each day, I find a new way to go through lifes errands without ever waiting on hold for a bank teller, a pharmacist, or an insurance agent. I do it all online. Tips For An Effective Website A successful website is something that everyone venturing into the new arena of Internet marketing and communications wants to have. Your website will often be a potential client’s first impression of you and your business. That being said, it is vitally important that your website represent you in a favorable manner. Your website is a component of your overall marketing strategy and should be reflective of your business and current marketing presentation. Just as your brochures and other print materials represent a level of quality and professionalism, your website should also represent that same level of quality and professionalism. As a point of comparison, you most likely wouldn’t have just anyone design your company’s marketing materials or for that matter, prepare your tax statements. Similarly, it is important that the person creating your website know how to effectively communicate both your message and style, and be able to create an effective experience for those visiting your site. How Video Can Be Used Effectively Online A powerful way to convey your communication messages to your audience is to be able to have your promotional video available on your website. Five Common Web Design Mistakes There are often many mistakes encountered when creating awebpage or website. Learn about the top five websitemistakes, and how to avoid them. iKobo Review - Part 1 The Initial Discovery Website Design Basic Concepts So, whats in a website design anyway And, how do you get a design that is appealing to the broad and varied tastes of all those Internet surfers out there First Web Hosting Experience Well… youve purchased a domain name… created a pretty design… filled it with content… what now Making The Business Case For Web Standards Through the explosive growth of the Web, companies have realized the benefit of building a strong online presence. By publishing a website to the Internet, companies are able to build their brand, market their products, support existing customers, release publicity pieces, and even take orders. Lost in the feverish pace of growth however, has been an eye on the effect that their current web-building practices have on the bottom line and the future of their online presence. Not only does the website content itself have an impact on the companys income but so does the way the site itself is created. Are your SEO efforts going to waste Search engine optimization SEO is a long and complicated process that can be highly rewarding if done correctly. SEO is not a waste of time, but can be if your site doesn’t appeal to visitors or function properly. Your potential customer will be turned off if your site lacks trustworthiness, an eye pleasing color scheme and easy to use navigation. Why lose visitors and possible sales because of a small design flaw or unappealing color scheme Those visitors could have resulted in sales if those small imperfections were fixed. What Can Lots Of Content Do For Your Site Today there are so many web sites on the web, but so few of them have good content and there are even fewer web sites that have large amounts of content. Why is the web like this For one most webmasters are trying to make a quick buck and others dont know where to begin or are too lazy to do the work. Building a Church Website Have you been asked to build a website for your churchBuildingThere are thousands of people building websites everyday.It is becoming increasingly important for many small organizations and groups to build their online presence.This helps in getting their ideals, goals, and mission out to the general public.Therefore at an increasing rate many of us with computer skills are asked by organizations to put together a website.This happened to me about two years ago when the school I worked at asked me to build a website for them to help advertise their special arts programs. Metrics Matter! Recently, I talked with a speaker about her "extremely successful" Website.She based this opinion on the fact that she was selling several e-books every day and generating "some calls".When I asked if she was reviewing her traffic analysis, she said "No, why should we - its clearly working - we can tell that from the sales".I didnt ask if she knew how her sales and calls compared to the actual visitor numbers for the site - I suspected that shed have been shocked to learn how many more opportunities she was losing. Building Your First Web Site Creating your own site can be a satisfying experience. Here are some tips to help get you up and running. |
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