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How Video Can Be Used Effectively OnlineMarie-Claire Ross A powerful way to convey your communication messages to your audience is to be able to have your promotional video available on your website. Yet, we have probably all experienced visiting a website and clicking on a video only to have to been irritated that the content is not viewable or that the sound is inaudible. The result is we leave the website in frustration. So how do you make sure the video content on your website can be watched by your audience It all boils down to how you want your viewers to access your video file and the level of video quality you want your movie to be played at. There are two different ways of sharing your video file on the web: 1. Streamable Video This is where the viewer is able to download sections of your video otherwise known as “streaming”, while the video is playing. The main benefit of this method is that the user does not have to spend time downloading the complete video before viewing. There are three major streaming video formats – RealVideo RM, QuickTime MOV and Windows Media WMV. These are playable on Real Player, QuickTime Player and Windows Media Player respectively. Windows Media Player is widely available on most PC’s as it is part of Windows Operating System. The other players need to be installed. The only negative with streamable video is that the quality of the video is dependent upon Internet connection. In addition, it has the annoying habit of dropping video frames because the streaming software has to adjust the data rate based on the speed of your Internet connection, in order to keep playing the video. 2. Download and Play This is where the viewer needs to download the entire video first, then play it on their video player application. The main advantage is that the video quality is not affected by Internet connection speed. However, it can take some time for the video to download if the file is large. So which format do you choose In a world where first impressions always count, it is important for companies to appear professional and trustworthy at all times. Marketing videos with poor picture quality are likely to reflect a poor quality company in the mind of the viewer. Consequently, we always recommend the download and play option. This is because it allows for high quality video content to be viewed. However, as you don’t want viewers to give up on downloading your video, we only recommend that short video clips are inserted onto your website. This means your website users will be able to download a short video at a high quality picture resolution that will portray your company in the best possible way.
| | | | RELATED ARTICLES Why Stock Photography is a Great Resource for Web Business A picture is worth a thousand words. Web Site Content Ideas for Webmasters Many years ago I began creating web sites that began as photo albums for friends and family and then turned into travel guides for trips I took to Jamaica , Napa Valley and the Black Hills of South Dakota.Soon I created web sites related to cars, dogs, and motorcycles.Later I was turned on to Googles Adsense program which allowed me to generate enough income from my hobby web sites that I could pay for the overhead costs.I found it challenging to come up with additional content and perform search engine optimization on my existing pages.Occasionally I would hit mental blocks and would have no new content I could add.Whenever this happens I try for the following to help me generate new and useful web site content and hopefully drive my Google Adsense revenue. Windows vs Linux : Hosting The Basics of Linux & Windows : Youve Got a New Website, But How Do You Get Folks to Look at it I took a look at a new Website recently in response to a request for a site review on one of my favorite forums. And, while the appearance was pleasing, there wasnt really much there. Too often, new folks to the Internet marketing world make this crucial mistake. They think that if they build a stay at home job website, customers will automaically show up and start buying stuff. When those customers dont materialize, the site owner often gives up and quits. Elements of Graphic Design for Your Website We’ve all seen them. Poorly designed web sites that make you cringe as soon as they load. But how do you keep your website from becoming, well, ugh. You could hire a professional web designer, and that’s expensive, or maybe you already hired a professional, or someone who claims to be professional, and you don’t like what they’re doing with your site. It all comes down to the K.I.S.S. principle; keep it simple stupid. And you’re probably asking well what does this really mean for web design. Web Hosting Basics So youre about to embark on your first web project and youre wondering where on earth to start Well, one of the first things youll need is a web hosting package. There are so many out there it can seem daunting to try and choose one. In this article well teach you the basics to help you make an informed decision. Web Hosting: Which Is The Host With The Most So you want to publish a web site do you Welcome to the club. These days it seems that almost everyone has a web site of some kind, and thousands more continue to be launched every day. Its challenging enough to design a site and fill it with interesting content, but when all is said and done another challenge still remains - where to host it 5 Tips For the Perfect Domain Name What is a domain name A domain name is the location of your website on the Internet. Your domain name will be what you become known by online so its important to get it right. Making The Business Case For Web Standards Through the explosive growth of the Web, companies have realized the benefit of building a strong online presence. By publishing a website to the Internet, companies are able to build their brand, market their products, support existing customers, release publicity pieces, and even take orders. Lost in the feverish pace of growth however, has been an eye on the effect that their current web-building practices have on the bottom line and the future of their online presence. Not only does the website content itself have an impact on the companys income but so does the way the site itself is created. All About Google If you read The Search Engine Showdown at www.abalone.ca/resources/searchenginetest.html, you know Google is my favourite search engine. Why Google always offers the most results for any given search they currently have over 8 billion pages indexed, its faster than the Audi Quattro we test drove this morning, and 9 times out of ten, in my experience, all the front page results are relevant to my search. In fact, I usually find what Im looking for within the first few sites listed. I also really respect the fact that two college kids started it kinda like Abalone! and that those two college kids seem not to have forgotten where they came from. If you check out the images at Googles press center http://www.google.com/press/images.html and scroll down to the Everyday Life Inside Google section, youll get a feeling that life at Google is fun. How to Select a Web Site Host So, you know how to create HTML files web pages and want to start a website. You have a domain name but dont know where to store the files web host. You find countless web hosting companies offering a wide range of products but you cant make heads or tails of all the features to decide which plan is right for you. 8 Steps to Design a Surfer Friendly Website That Search Engines Love! 1 Crystal Clear Source Code HTML/CSS Why Optimize Your Site For Search Engines Sometimes a search engine optimization company will miss that glaring question posed by potential clients and assume the benefits of search engine optimization are obvious to everyone. While shelling out a couple thousand on an SEO campaign is common sense to some, others may find it hard to part with the cash unless they know it is an investment in their business that is sure to bring a good return. The Top 3 Mistakes That Can Ruin Your Websites Search Engine Rankings- and How to Fix Them! Getting your website up and running is hard enough. After spending hours getting the HTML code just right and trying to make sure that you provide a great user experience, the last thing you want to do is change everything around in order to get your site ranked higher on the search engines.Follow these tips from the beginning and youll see the benefits. Should you Purchase a Turnkey Site or Build Your Own You see them all the time, pre-packaged websites selling everything from acorns to zinc. Most of them have a nice professional look about them, with good pictures and graphics. Of course, the sales literature with the offer telling you how youre going to make a gazillion dollars! Graphic Design Using Color Color is everywhere and conveys a message even if we don’t realize it. While this message can vary by culture it pays to know what colors “say” in your own corner of the universe, and even what color means to your target market. How Do I Submit My Site To Search Engines Youve built up a good site, put in a lot of content, but none ofthe search engines lists your site If youd like to know how togo ahead with Search Engine Submission the right way, read on. Email Newsletter Format:HTML or Text An email newsletter is probably the most effective way to communicate with your target audience. One of the main considerations before you create and deliver an email newsletter is what format to use: HTML or Text. The 5 Biggest Mistakes Almost All Web Designers Make -- And Why These Mistakes Could Cost YOU A Fortune! Huge Mistake #1: Creating a Website with Flash -- Did you know in a recent study, top internet marketers discovered that having a website created with Flash, actually DECREASED the response from prospects and customers by as much as three-hundred-and-seventy percent Mobile Accessibility - Your website in the year 2005 Throughout 2004 the number of web enabled portable devices boomed. By “portable devices" I mean PDAs and smart phones. What does this mean for you Well it depends whether or not you care about your visitors’ experience - you build your website for visitors so you really should! |
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