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Are your SEO efforts going to wasteDerek Croote Search engine optimization SEO is a long and complicated process that can be highly rewarding if done correctly. SEO is not a waste of time, but can be if your site doesn’t appeal to visitors or function properly. Your potential customer will be turned off if your site lacks trustworthiness, an eye pleasing color scheme and easy to use navigation. Why lose visitors and possible sales because of a small design flaw or unappealing color scheme Those visitors could have resulted in sales if those small imperfections were fixed. As I arrive from your high position in the search engines looking for your product, I want to be able to trust the company I am buying from. People are very leery with making purchases on the Internet, and even more so from sites they don’t know a great deal about. You want to gain trust from the visitor with guarantees, a professional design and color scheme, testimonials and by any other way. If your site doesn’t boast its trustworthiness and make me feel secure, do you think I will purchase your product No. Visitors are especially leery when they are required to give credit card information. Make them feel protected, boast about your privacy policy, encrypted servers and whatever else you have set up. Be enthusiastic about your site’s security. I need to be able to find what I want and navigate to where I need to go FAST after I arrive at your site via the search engines. Some visitors get lost and frustrated with poor navigation and will leave your site without a second thought. Do not leave your visitor with a bad taste in their mouth! Allow them to flow through your site with ease and comfort. If your navigation is confusing your potential customer will likely leave and travel to one of the other three billion web sites on the Internet. Speed is also a factor in navigation. Visitors don’t want to sit there for twenty or thirty seconds while your page loads. Don’t make them wait. Cut down on the size of your pages and graphics. The colors you choose for your site also impact on whether the visitor will make a purchase. A color scheme that hurts the eye will turn visitors off which will lead to lost sales. Visitors may also question how accountable your site is. You cannot have a black background with white, yellow or neon green text. It hurts the eyes. Color schemes such as that scare visitors away. With professional colors visitors will likely feel more secure and relaxed while surfing your site, which will lead to more sales. A top position in the search engines can provide huge amounts of sales, if your site can be trusted and appeal to visitors. With a defective design and color scheme, slow loading pages or lack of trustworthiness all of the time spent performing SEO could go to waste. So get out, fix those flaws and discover more sales!
| | | | RELATED ARTICLES Now you have a Web site. Have you ever heard of accessibility An accessible Web site is easily approached, easily understood, and useable for all. There are accessibility standards set forth by the World Wide Web Consortium, which all sites should adhere to as much as possible. Absolute & Relative Links How Do They Rank The question for this article is whether or not you should use "absolute urls" or "relative urls" Not only that, this article researches whether or not Google ranks these methods differently. How To Create A Website In Less Than A Week Heres a really simple way... any novice can create a fully functional website in less than a week. Tapping Into The Visual Stimulus Of Your Web Site Visitors "Oh, my eyes, my eyes! What an eye sore. Quick, click away! Click away!" 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Profitable Websites for Exclusive Industries In the region where my company is located, South Bend, Indiana, the demand forweb design and associated services could be described as:leery.It’s not that the locale is horribly lacking evolvement technologically; rather that so many proprietors in this area are very uncertain as to what the internet can do and how they can go about forming profitable web sites for their exclusive industries. Web Hosting Basics So youre about to embark on your first web project and youre wondering where on earth to start Well, one of the first things youll need is a web hosting package. There are so many out there it can seem daunting to try and choose one. In this article well teach you the basics to help you make an informed decision. Working with Royalty Free Music When creating Multi-Media Content, Flash or Video Clips for a clients web site or CD Rom Project, the last thing you want is to get him in trouble with the law. If theres a need for music in a project, using royalty free music is essential. Dotcom Business Plans Archive project One of the most important initiatives in the domain of business documentation is that of professor David Kirsch from the University of Maryland, who thought of a dotcom Business Plan Archive - , a project that consists of collecting business plans for posterity. The project was started in 2002, through the Web portal businessplanarchive.org. The site was built by Webmergers.com and the University of Marylands Robert H. Smith School of Business, in collaboration with the Center for History and New Media at George Mason University.The project received financial support from the Alfred P. Sloan Foundation. PHP On-The-Fly! Introduction Website Development: Become Your Own Expert Starting and maintaining a business is challenging enough without the additional financial burden of hiring a web site expert to put your vision on paper.If you are starting your business on a “shoe string budget,” hiring someone to take your written materials to type in a basic format, add a few pictures and edit what you tell them periodically may not be sound money management. Bulk Email, Spam, and Email Marketing Excerpted from PlanetLinks Enews - an email newsletter delivered for FREE to your computer. To subscribe, go to www.planetlink.com Keywords: The First Step To Recognition Open Wordtracker [ http://www.wordtracker.com/ ] and youll see following proclamation by Brent Winters, President, FirstPlace Software, Inc., the makers of award-winning web promotion software, WebPosition Gold [ http://www.webposition.com/ ]: Tips For An Effective Website A successful website is something that everyone venturing into the new arena of Internet marketing and communications wants to have. Your website will often be a potential client’s first impression of you and your business. That being said, it is vitally important that your website represent you in a favorable manner. Your website is a component of your overall marketing strategy and should be reflective of your business and current marketing presentation. Just as your brochures and other print materials represent a level of quality and professionalism, your website should also represent that same level of quality and professionalism. As a point of comparison, you most likely wouldn’t have just anyone design your company’s marketing materials or for that matter, prepare your tax statements. Similarly, it is important that the person creating your website know how to effectively communicate both your message and style, and be able to create an effective experience for those visiting your site. The Benefits Of Having a Country Top Level Domain TLD Name Most new websites tend to look for a domain name with a .com or .net tld Top Level Domain. They feel this gives the site a more professional appearance and will appeal to a more international audience and in many cases this is true. However, it can also be beneficial to look at purchasing a domain name with a country specific tld. Web usability: The basics What is web usability & why is it important Flash Deadly Sins that can kill your web business Looks like every client wants a Flash site these days but the reality is...as flashy as these sites may look, there are many negatives you may want to consider before delving into Flash. Web Hosting: Shared or Dedicated - Which Should You Choose Before you begin your search for a web host you should first determine whether you need shared web hosting or dedicated web hosting. Why Have An Article Website Know the fact |
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