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Youve Got a New Website, But How Do You Get Folks to Look at itRobert Thompson I took a look at a new Website recently in response to a request for a site review on one of my favorite forums. And, while the appearance was pleasing, there wasnt really much there. Too often, new folks to the Internet marketing world make this crucial mistake. They think that if they build a stay at home job website, customers will automaically show up and start buying stuff. When those customers dont materialize, the site owner often gives up and quits. In order for any stay at home jobsite to attract quality visitors, there are some things that need to be done. In this article, I will give you a small list of objectives, along with brief hints on how to go about meeting them. If you follow through, your site will advance in the search engine rankings, and before you know it the visitors will be showing up faster than you can count them. Search Engines Love Content Involve yourself in an ongoing process of collecting and/or producing articles for inclusion on your site. There are many sources of articles on the Internet. Some of them charge a small fee, while others are free. Look for articles that are relevant to the subject of your site, and add them. If these articles are rich with the keywords that you wish to target, so much the better. You can also write your own articles. This allows you to concentrate on the keywords that you wish to target, and establishes you as an expert in your field. By adding your resource box, with your URL, to the end of your articles and then submitting them to other sites and Ezines, you can generate additional traffic to your site. More about this later. Invite your visitors to submit articles to your site for publication. This helps to build visitor loyalty, because eveybody likes to see their name in print; Search Engines Love Links. The second thing that you need to do is exchange links with other websites. Search Engines look to see how many links point to your site and use this information to gauge the importance of your site. The more links you have, the better, but look for links that add value for your visitors. Make sure that you link to quality sites that are somehow related to what your visitors are looking for. In this way, you will get traffic that is targeted to what you are trying to sell. This will increase your chances of making sales or signing up affiliates who have a good chance of being successful in your business. There are two basic types of links; reciprocal links and one way links. Reciprocal links occur when you trade links with another website. These are important because not only do they help in your rankings, they also generate traffic from the sites that you link to. One way links are a bit different. These are links that point people to your site, but do not point your visitors away from your site. As a result, they are more valuable. Not too many webmasters are willing to give away one way links, but there are a couple of good techniques that you can use to get them. 1. Write articles and offer them for publication. You will be pleasantly surprised by the number of sites and Ezines that are looking for quality articles to use for content. By placing your resource box at the end of the article, and including a link to your site, you can generate dozens, if not hundreds of one way links to your site. To find sites that accept articles, simply do a search for Free Website Content. You will find several good sites. Also think about joining the Directory of Ezines. Many of the publications listed there accept articles, and some of them will even invite you to write for them on a regular basis. 2. Visit several forums and bulletin boards that deal with stay at home jobs. Especially, those that are directly related to your field of expertise. Many of these allow you to include your URL in your signature block. By participating in these forums, you will be able to create many more one way links to your site. Just make sure that you offer sound advice, and make relevant posts. If you dont, you could be considered a nuisance or worse, a spammer. The addition of content in the form of articles and links to your site should be an ongoing process. If you concentrate on these two things and continually add to your site, you will not only move up in the search engine rankings, but you will end up with a site that has great value to your visitors. Add to your site every day. Remember, you are in competition with a lot of other related websites, and chances are,they are already be doing this.
| | | | RELATED ARTICLES What Constitutes a Complete and Effective SEO Campaign Unfortunately, not many Search Engine Optimization companies know what this involves. You may see a "one size fits all" package, link popularity development in the form of submitting to link farms, or even the dreaded "Submit Your Site to 1000s of Search Engines" scam. While the basic premise of each of these ideas is true, the execution of them is extremely important. Autoresponder Tips An autoresponder is useful for, well, responding to people who send you inquiries through email. They are actually more than just merely useful - they are an essential tool in any webmasters toolbox. Used properly, they can enhance your visitors experience and virtually guarantee that they will come back time after time. Used improperly, they annoy people and push them away from ever coming back. Content is king Introduction 7 Steps to Web Sites that Sell There is a hierarchy of information and elements you need to present to prospects to make it easy for them to become customers and clients. This is not what most small business owners provide on their web sites. Most sites lead with a boring description of services and credentials. This tends to push prospects away. Adding Sound to your Web Site - The Good, The Bad And The Ugly Many webmasters like the idea of adding background music to their web sites but most shy away from doing it worrying about slow loading pages and large file sizes. There are many different ways to add background music to your site and some of them dont require large files to achieve professional results. Lets examine all the different ways to add background music to your site and rate them to find the best solution for you. "Im just me" - An Overview of an Web er.. Designer, Developer, Consultant and Friend "Im just me" - An Overview of an Web er.. Designer, Developer, Consultant and Friend. TEN Tips For Your Web Site Home Page 1. Loading time:try to be below 20kbless number of imagesspecify height and width of imagesHtml with out errosWYSIWYG editors load up your html code. so try using text editor part of your html editors instead of visual editor MySQL Database Handling in PHP Most interactive websites nowadays require data to be presented dynamically and interactively based on input from the user. For example, a customer may need to log into a retail website to check his purchasing history. In this instance, the website would have stored two types of data in order for the customer to perform the check – the customer’s personal login details; and the customer’s purchased items. This data can be stored in two types of storage – flat files or databases. How Does Your Website Measure Up Does your website make a good first impression Is the navigation intuitive Is the content appropriate for your audience Youve had your website up and running for a while now but youve always had a nagging suspicion that your website is lacking effectiveness and you just cant put your finger on it. Youve dabbled with colors, added/removed images re-written the text but it still feels as if everything just isnt working together. Wouldnt it be nice if you had a way to sort things out Well now you do! The Essential Conflict in Humans is between our Species Nature and our Consciousness The two parts of our beings: The Top 20 Web Mistakes Small Businesses Make My parents made a monster. Little did they know 30 years ago that they would get exactly what they wished for. Like W.W. Jacobs tale of "The Monkeys Paw", they got what they wanted, for better and maybe even for worse. Track Your Visitors, Using PHP There are many different traffic analysis tools, ranging from simple counters to complete traffic analyzers. Although there are some free ones, most of them come with a price tag. Why not do it yourself With PHP, you can easily create a log file within minutes. In this article I will show you how! All About Google If you read The Search Engine Showdown at www.abalone.ca/resources/searchenginetest.html, you know Google is my favourite search engine. Why Google always offers the most results for any given search they currently have over 8 billion pages indexed, its faster than the Audi Quattro we test drove this morning, and 9 times out of ten, in my experience, all the front page results are relevant to my search. In fact, I usually find what Im looking for within the first few sites listed. I also really respect the fact that two college kids started it kinda like Abalone! and that those two college kids seem not to have forgotten where they came from. If you check out the images at Googles press center http://www.google.com/press/images.html and scroll down to the Everyday Life Inside Google section, youll get a feeling that life at Google is fun. Why Dot-Coms Fail - a Webmasters Perspective Everyday we hear that another company goes out of business. Making The Business Case For Web Standards Through the explosive growth of the Web, companies have realized the benefit of building a strong online presence. By publishing a website to the Internet, companies are able to build their brand, market their products, support existing customers, release publicity pieces, and even take orders. Lost in the feverish pace of growth however, has been an eye on the effect that their current web-building practices have on the bottom line and the future of their online presence. Not only does the website content itself have an impact on the companys income but so does the way the site itself is created. How To Create A Website In Less Than A Week Heres a really simple way... any novice can create a fully functional website in less than a week. Web Templates: Replacing Designers I’ve seen articles and websites that suggest you can buy a website template and skip the expense of hiring a professional website designer. Recently, I read several testimonials from the very satisfied customers of a website template vendor that mentioned how quickly they were able to get their sites done. The template vendor commented that he/she had known people to complete their websites in around two hours. Profitable Websites for Exclusive Industries In the region where my company is located, South Bend, Indiana, the demand forweb design and associated services could be described as:leery.It’s not that the locale is horribly lacking evolvement technologically; rather that so many proprietors in this area are very uncertain as to what the internet can do and how they can go about forming profitable web sites for their exclusive industries. 404 Error Pages-What are they and how do you create one We’ve all seen them, you’ve been browsing a website and you click a link and nothing loads apart from the words ‘404 Error’ along with the usual stuff. Why Should You Care About Your Web Site Colors **How Colors are Used in web design:** |
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