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Now you have a Web site. Have you ever heard of accessibilityDel Maxwell An accessible Web site is easily approached, easily understood, and useable for all. There are accessibility standards set forth by the World Wide Web Consortium, which all sites should adhere to as much as possible. Web site owners should be aware of accessibility standards, because most designers and developers often ignore them. It is a waste of your investment to develop a great site that many Web surfers may not even be able to use. While personal sites can get away with more innovative technologies, most commercial sites should not go overboard. If you do business internationally, or with customers who are located anywhere but in a city, the user’s bandwidth is a big issue. If it takes longer than a few seconds to open a document from your site, users are likely to move on, to another site that will work faster. Sites that receive a large amount of traffic will also save on hosting fees by keeping downloads to a minimum. Not all browsers are created equal. Check your site for compatibility on as many computers as you can. Its wise to consider that some people dont allow JavaScript, cookies, images, or Flash and some people use text readers. By viewing your site on many machines, you often will find issues with the way your site operates or looks. Search engine spiders will have an easier time indexing your pages when the links are standard HTML text. Text links also improve your positioning on search engines. If the text in your site is within a graphic or a Flash movie, most search engines wont even be able to pick it up, and you may never show up for the phrases you wish to be found for. If your site takes away the ability for a visitor to utilize certain browser functions, you will lose more than you will gain. Removing tool bars, not allowing text resize, and functions that automatically redirect a user to another page and then do not allow for the "back" function, are all tactics to avoid. These are but a few examples of accessibility issues. Ultimately, a Web site can never be accessible enough. Awareness is step one.
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You will want to take into consideration thatyour idea of a great website may differ drastically fromwhat a website designed to make sales should be like. How To Design A Search Engine Friendly Website There are many websites that fail to target their required traffic, even if they’ve had some search engine optimisation work done. One of the main causes for this is simply because the website isn’t search engine friendly. Web Templates: Replacing Designers I’ve seen articles and websites that suggest you can buy a website template and skip the expense of hiring a professional website designer. Recently, I read several testimonials from the very satisfied customers of a website template vendor that mentioned how quickly they were able to get their sites done. The template vendor commented that he/she had known people to complete their websites in around two hours. Make your site quick to load! 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Theres been lots of publicity surrounding this accessible website and it even picked up an award. This accessible version doesnt offer as much content as the main website but it has all the accessibility features you could dream of: resizable text, ALT tags, screen reader optimisation etc. |
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