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Basic Design Principles Part 2Kelly Paal Tone and Texture This specifically applies to drawings more than photography, but tone and texture are very important. Tone refers to shading of light and dark on an object and texture is the visual and tactile surface characteristics of an object. Here’s a list of things that affect the tone and texture of an objects appearance. 1. The direction from which the light is coming. Left, right, above, behind, or below. 2. The intensity of the light. Candlelight or sunlight. 3. The type of light Light from the setting sun or flash. 4. Objects standing between the light source and your subject or object. Light passing through a thin fabric. 5. The color and texture of the object. A fuzzy blanket looks a lot different than a piece of granite. Light and Shade Light always travels in a straight line and depending on the location of the light the object or subject can look dramatically different. To understand this principle get a roll of film a light source, a lamp, an object or a family member. Take a series of photos of your subject start with the light source at twelve o’clock take each successive photo moving the light source to each position on the clock. When you look at your photos you will be amazed at how different your subject looks in each image. This exercise is great for anyone wanting to understand how light changes the look of a subject. Shade Shade or shadow and more commonly known as contrast is the degree of difference between the light and dark areas. An image with very black blacks and very light whites has high contrast. An image that is mostly shades of gray has low contrast. Contrast is determined by the intensity of the light source. Adjusting the contrast can help you create a very realistic image or a fantastic one. If you have some specific questions please visit my Photography and Design Forum at: http://kellypaalphotography.com/v-web/bulletin/bb/index.php and post your question there.
| | | | RELATED ARTICLES Keep Your Website Up-To-Date In almost every business publication there are articles telling us how, as a small business, we need to have a website. This is very true! The Internet is where most people go to find a product or service that they are interested in or may have heard about. And, if your business is capable of serving customers throughout the globe, what better way to keep your information available to that huge target audience than an Internet presence Growing Your Business In CyberSpace A synopsis of Philippa Gamses Presentation to the National Speakers Association, Washington DC chapter on Saturday, January 10, 2004 5 Simple Steps to Protect your Digital Downloads A couple of days ago, I was searching for a popular eBook online. Search Engine Optimization and Web Site Usability Build a Web site and the people will come. Five FAQ About Google PageRank Five FAQ about Google PageRank Graphic Design Using Color Color is everywhere and conveys a message even if we don’t realize it. While this message can vary by culture it pays to know what colors “say” in your own corner of the universe, and even what color means to your target market. Text Is King! Are you building your website If so, STOP! Take a look at what you have done so far. How many images do you have How much text do you have A More Accessible Pop-Up Window More and more commercial websites are featuring pop-ups these days. In many instances, Im noticing more pop-ups being used for advertising, probably due to the harsh reality that is "banner blindness". In other cases, pop-ups are used to display supplemental content to the parent page. Unfortunately, many designers know little about how to make a proper pop-up window that will be accessible. How to Chose Stock Photography for your Web Site So youve decided to take the plunge. You know that stock photography is an effective tool for your web business, but where do you start and how do you choose the stock photo thats right for you. Here are some tips to get you started so that you are happy with your choice. Three Way Linking - Webmaster Strategy Three way linking and concerns. How Video Can Be Used Effectively Online A powerful way to convey your communication messages to your audience is to be able to have your promotional video available on your website. How To Get Repeat Visitors To Your Site When you have a website online it is important for you to try and get new visitors to your site, but it’s also important to take care of the visitors that you actually already have. This is because you will want your existing visitors to keep returning to your site again and again. Should You Renew With Your Current Host - Your Website In The Year 2005 Sometime during this year the chances are youre going to have to renew your hosting package. Can you be sure you’re still getting the best deal for your site Email tips and tricks Excerpted from the upcoming book The Busy Persons Guide to a Profitable Website and PlanetLinks Enews - an email newsletter delivered for FREE to your computer. To subscribe, go to www.planetlink.com. The Top 5 Roadblocks To Web Accessibility Introduction Images: How To Make Them To Load Fast On Your Web Pages 1. Use .gifs rather than .jpgs. GIFs are smaller in size when compared to JPGs. The Reality of Successful Web Site Today For a number of reasons, the analysis of customers feedback is too often given little attention. Still, people who ignore research are as dangerous as generals who ignore decodes of enemy signals c David Ogilvy. Its an inexcusable omission for those, who strive for having a successful web site. There are dozens of ways to receive feedback and unlimited ideas for your customer service improvement in it. But you cant afford phone everybody from your CRM list or correspond with each customer via email or regular mail. It will flatter them but bother you. Fortunately there is such a magic tool as web-based forms, which allow site owners to automate the process and to use the received data in your analysis; the analysis, aimed at your web site usability optimizing. Seven Things to do NOW to Look Good ALWAYS! Fashion magazines target people every day with lists and charts telling them the latest trends and techniques to look better, skinnier, smarter, where to buy the hippest clothes or the latest shoes!If you’re a woman, you are probably bombarded more often than you like, and if you’re a man, you may not get the information that you really want to know!Due to the glut of information available, most people know the obvious things to do to look elegant or well groomed, such as getting a good haircut or wearing certain brand name clothes.However, this may lead people to overlook some simple, basic things that can be done RIGHT NOW to add that subtle flair and polish to your everyday look! Top 10 Web Design Mistakes As a webmaster, you want to keep your visitors content so they’ll come back again.Below you will find ten common mistakes made by webmasters that may deter people from returning. Website Development: Become Your Own Expert Starting and maintaining a business is challenging enough without the additional financial burden of hiring a web site expert to put your vision on paper.If you are starting your business on a “shoe string budget,” hiring someone to take your written materials to type in a basic format, add a few pictures and edit what you tell them periodically may not be sound money management. |
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