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The Meta Tag MythBobby Heard The more the better right Wrong. At least when it comes to meta tags. The history of the meta tag started off as a nice tool that web sites could use to show the search engines what the site was about without the words showing up on the actual page. It seemed like a great idea until people started to abuse the meta tag. They would add highly searched for keywords that were unrelated to their site in their meta tags in hopes of attracting additional traffic. The search engines caught on and lowered the importance of meta tags - they figured out that if they put more emphasis on the visible content of a site, people would have a much more difficult time “cheating”. Turns out that they were right. Now, don’t get me wrong, meta tags still do carry some significance. They need to be consistent with the content of your site, but most importantly they’re somewhat of a measure of the legitimacy of your site. The most common myth when it comes to search engine optimization is that the best meta tag is the one packed with the most information. This couldnt’t be further from the truth. The keyword meta tag has been abused more than any other meta tag and does not carry as much importance as most of the others because of this reason. Most search engines only read the first few characters of the tag, if they read it at all, because they know that most keyword meta tags are filled with spam - Just the same words repeated over and over. That is why it’s important to get your most important keywords to the front of your keyword meta tag. The meta tag that still carries the most importance is the description meta tag. This is because it serves as a description for the particular page of your site that it is included in. Description meta tags should be unique to each page of your site, as search engines frequently use it as the description under your page title that appears in the search results. Obviously, you want your description to be representative of the page being displayed. So in conclusion, don’t use meta tags the way we all have a compulsive urge to - by packing it with everything that we can think of. It seems like a good idea, but it will only help you to fail in your goal of the holy grail: higher rankings.
| | | | RELATED ARTICLES Building Web Sites Using Web Templates Gone are the days when you had to rely on a web-designer to design your websites. New technologies with innovative ideas have brought out a new variant to this trend in the form of ready to use website templates. Is Your Web Site Too Hard Take the “Easy Test” to see if your website is as visitor friendly as it should be! Websites often fail to produce the desired results. This can be because visitors find them too hard to understand or navigate. Here are some potential usability problems to avoid. Tips to Protect Your Downloads or Products 1. Upload robots.txt file in to your root directory and include the folder name where you set your downloads. Choosing the right web host Whatever type of website you want to host, choosing the correct host can be tricky. Most hosting companies offer you more than you will ever use, their sales staff recommend high-end packages for small websites. 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Some Basic Tests To Check Your Website For Accessibility The Disability Discrimination Act says that websites must be made accessible to disabled people. So how can you check that your website is up to par There are a number of basic tests you can make to address some of the main issues. Webcredible http://www.webcredible.co.uk, a web accessibility and usability consultant, suggest a number of guidelines that provide a good start in increasing accessibility to your site visitors: Graphic Design Using Color Color is everywhere and conveys a message even if we don’t realize it. While this message can vary by culture it pays to know what colors “say” in your own corner of the universe, and even what color means to your target market. Youve Got a New Website, But How Do You Get Folks to Look at it I took a look at a new Website recently in response to a request for a site review on one of my favorite forums. And, while the appearance was pleasing, there wasnt really much there. 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For instance, my site at www.saquoyah.com has one hundred and sixty pages that were written by various authors and posted at ArticleCity by the writers. This arrangement fulfills five purposes to the satisfaction of everyone involved. First the writers of the articles get to help the readers and themselves by having links back to their websites. Second, ArticleCity gets many links to their index page and that in turn keeps their site in a top placement with search engines. Third, the little website owner saves an enormous amount of writing, yet gets his or her website full of pages that link back to their index page, so the search engines will place their site a little higher in placement. Fourth, the person doing a search gets to find a lot of points of view by various writers on the one subject they are poring over. Fifth, the search engines have more pages in their database for the searchers to look through. How Web Design Can Affect Search Engine Rankings Uniquely built web sites can create unique issues when promoting your site on the search engines. From a basic 3 page brochure site, to a corporate site with hundreds of dynamically generated pages, every web site needs to have certain design aspects in order to achieve the full effects of an SEO campaign. Below are a few points to take into consideration when building or updating your web site. Common Website Mistakes Is your website ailing "Im just me" - An Overview of an Web er.. Designer, Developer, Consultant and Friend "Im just me" - An Overview of an Web er.. Designer, Developer, Consultant and Friend. |
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