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Web Design Tips To Grow Your Online SalesAndy Best The way you design your web site affects your visitors’ online experience. As each visitor to your site is a potential customer, the easier they find your web site to use and the more they enjoy being on it, the higher the chance that they will make a purchase. Therefore, a well designed web site really CAN boost your sales! In this article I’ll share my five favorite web design tips to help you increase your online sales. Tip 1: Choose Your Colors Carefully The colors that you use will determine how your web site comes across to your visitors. Dull colors will make your site seem plain and boring whilst overly bright colors can make it seem chaotic and unprofessional. Red and Yellow draws the eye in. Therefore it can be a good idea to use these colors for banners and adverts that you want your visitors to focus on. However, use these colors sparingly because they cause eye strain which means that visitors won’t want to look at your web site for long periods of time. Tip 2: Avoid Slow Loading Web Pages The amount of time that your site takes to download is critical. If it takes too long to download, you’ll lose potential customers who can‘t be bothered to wait. There are things you can do to speed up how long your site takes to download. Images and media are the worst culprits when it comes to slowing down your loading time. I advise you to avoid using any kind of multimedia on your web site and if you want to use images, try and keep them small and to a minimum. You should also define height and width in all tables and graphics as this aids download time. Tip 3: Make It Easy For People To Find Their Way Around Your Site Your site’s navigation should be as simple and as straight-forward as possible so that people can find what they’re looking for easily. Don’t lose sales because people can’t find what they want. Put a link to your homepage on each page on your web site. This will help visitors who didn’t enter your web site via your homepage to find their way around. You can simplify your navigation by making every page accessible via two links from your homepage and no more than three links from any other page. Tip 4: Make It Easy For Visitors To Contact You Place your email address, or at least a "Contact us" link, clearly on every page. If people have to hunt around to find your contact details, chances are they’ll get fed up and leave your site without buying anything. Tip 5: Make Your Sales Copy Easy To Read Chunks of text are off putting and are therefore unlikely to get read. This means that if your well-worded sales pitch is written in long unbroken paragraphs, it will go un-noticed. Use space and bullet points to break up text in order to encourage people to read it.
| | | | RELATED ARTICLES The ‘Website’ CHECKLIST : Domains, Hosting, Web Design This article is meant to all who already have a website or who propose to buy it. Website – the term comprises three things : Domain, Hosting Web space & Web Design web page building for beginners 2 A search engine robot actually reads the wording on your web pages and places a certain amount of importance on what the content says, but not quite like a human does. A human will place the words together in their head and try to decipher the relevancy to them personally and decide within a few seconds whether they will continue reading or click to another site, whereas a robot counts words and places all relevancy in the numbers it finds. It also gives extra credit to the size of the type and title of each page. What a webmaster should consider, is every word connecting to a keyword and not wasting words, for the public and the robots. This can be difficult to do when writing about certain subjects, but not impossible. Take diets for instance. Saquoyah Publishing writes diets and uses www.free-diet.biz to promote them, but nobody wants to read pages full of the word diet just bandied around with no oomph in the article that should teach the reader about diets. So a happy medium must be reached to get the website placed high in the search engines database, yet allow the articles to inform the reader of the subject written. Remember, the information super highway is called that for a good reason. Most people just want to learn something about a subject, not necessarily buy something. So if you are selling, the first thing you will want is to get the reader to find the pages you have written, and that means search engine optimization, or SEO as it is called. 8 Steps to Design a Surfer Friendly Website That Search Engines Love! 1 Crystal Clear Source Code HTML/CSS Traditional businesses on the Internet Have you ever thought of putting your business on the Internet, but simply not known where to start or youre not sure whether the Internet is really meant for your business Building a Church Website Have you been asked to build a website for your churchBuildingThere are thousands of people building websites everyday.It is becoming increasingly important for many small organizations and groups to build their online presence.This helps in getting their ideals, goals, and mission out to the general public.Therefore at an increasing rate many of us with computer skills are asked by organizations to put together a website.This happened to me about two years ago when the school I worked at asked me to build a website for them to help advertise their special arts programs. Simple Steps to a Great Banner Ad Everyone is using them now and if you’re planning on creating your own banner ad then there are some things that you should know. Do You Really Need A Website Having a website is the one form of marketing your business that just keeps on giving! But how do you know if you need a website Web-site designing Pillars part2 USABILITY Keep Them Coming Back - Update Your Site If you are anything like me, your website is a reflection of yourself. It contains your thoughts and communications, exposed to the entire world at all times. Look at virtually any non-commercial web site and you will get a glimpse at the person behind the monitor. 5 Simple Steps to Protect your Digital Downloads A couple of days ago, I was searching for a popular eBook online. How to reach #1 in Yahoo! Part 2 KEI - Keyword Effectiveness Index. The value of a keyword or keyword phrase that helps a web site reach the #1 position in search engines by comparing how often the keyword or keyword phrase is used and comparing it to how many web sites are using that keyword or keyword phrase to market their site. How to Find Good Web Hosting You have decided it is about time you jumped on the web hosting bandwagon. You have a website in mind you would like to create. You have a domain name ready to go. The one and only thing that you are missing is the actual web hosting space. Now there are hundreds of different web hosting companies that will promise you hundreds of different guarantees. How do you know which one is legit and which one is bogus Web Site Monitoring Is A Global Necessity Bill Huang sits down at his computer. As he connects to the Internet, he glances out at the sun poking its nose above the Hong Kong skyline. It will be another busy day, and he has to order those slippers for his wife before rushing off to a meeting. Switching Web Host Moving a website is not as difficult as you may think because it really is easy. There are few steps to follow carefully. The Secret Benefit Of Accessibility Part 1: Increased Usability Web accessibility has so many benefits that I really do wonder why such a large number of websites have such diabolically bad accessibility. One of the main benefits is increased usability, which according to usability guru, Jakob Nielson, can increase the sales/conversion rate of a website by 100% and traffic by 150%. Top 10 Web Design Mistakes As a webmaster, you want to keep your visitors content so they’ll come back again.Below you will find ten common mistakes made by webmasters that may deter people from returning. Common Website Mistakes Is your website ailing Mobile Accessibility - Your website in the year 2005 Throughout 2004 the number of web enabled portable devices boomed. By “portable devices" I mean PDAs and smart phones. What does this mean for you Well it depends whether or not you care about your visitors’ experience - you build your website for visitors so you really should! Manchester United: Top of the web accessibility league A while ago Manchester United launched a separate accessible version of their website, manutd.com/access. Theres been lots of publicity surrounding this accessible website and it even picked up an award. This accessible version doesnt offer as much content as the main website but it has all the accessibility features you could dream of: resizable text, ALT tags, screen reader optimisation etc. Web Site Professionalism What Is It Your web site should be-visitor friendly to navigatesearch engine friendly for the crawlersAutomated with ecommerce and subscription forms... |
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