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Should you Purchase a Turnkey Site or Build Your OwnFrancisco Aloy You see them all the time, pre-packaged websites selling everything from acorns to zinc. Most of them have a nice professional look about them, with good pictures and graphics. Of course, the sales literature with the offer telling you how youre going to make a gazillion dollars! Most of them are one page mini-sites devoted only to selling their particular product and thats where the problems begin; since its only a sales "landing page." It will not be enough to sustain an ongoing relationship with your visitors and customers, the real bread and butter of any business! The reason they arent effective as stand-alone websites, is that many customers that visit a site dont purchase the first time. In many cases, it takes a number of visits to get your visitors into a buying frame of mind. I heard it put this way: When you first met your wife, did you ask her to marry you on the first date or did it take a while Its the same thing with customers! The idea of "pre-selling" your visitors has been time tested and it does work. Through each visit they learn more about you and feel more confident buying from you. Heck, just the fact your website is still there after a period of time is a good selling point. A well put together website will also have a sense of balance and there will be honest-to-goodness content aimed at the visitor; not straight-up sales copy! The difference between a one page sales website and your own, content filled and well designed, is like night and day! As an example: Have you ever been phoned "cold" by a pushy telephone salesman What was your mood I bet it wasnt a positive one! The same goes for any website that only pushes sales at the expense of an ongoing relationship with their visitors. A stand alone sales promotion campaign that leads your customer to a hard-sales website, is doomed to failure! All the previous reasons should convince you a turnkey website is a terrible idea as your first Web effort. That isnt to say it isnt good for some purposes! Used as a sales landing page, once your customer has been pre-sold, is an excellent use for it. Matter of fact, some of them have very effective sales copy and will do the job nicely. Of course, comparing the sales effectiveness of pre-selling versus pre-packaged, has left out the most glaring reason for building your own website: You and your personal style and experiences! You have unique qualities that will be reflected onto anything you do; all the people, places and feelings that have contributed to making you a one-of-a-kind individual! All this should go a long way to convince you to build your own website. With so many copycat sites in every corner of the web, your website will be a smashing refreshment from the cookie cutter approach. Your originality will be remembered and identify you as a unique and creative individual. The total design and vision of your website will convey ideas that a trainload of turnkey sites can only hope for!
| | | | RELATED ARTICLES web page building for beginners 2 A search engine robot actually reads the wording on your web pages and places a certain amount of importance on what the content says, but not quite like a human does. A human will place the words together in their head and try to decipher the relevancy to them personally and decide within a few seconds whether they will continue reading or click to another site, whereas a robot counts words and places all relevancy in the numbers it finds. It also gives extra credit to the size of the type and title of each page. What a webmaster should consider, is every word connecting to a keyword and not wasting words, for the public and the robots. This can be difficult to do when writing about certain subjects, but not impossible. Take diets for instance. Saquoyah Publishing writes diets and uses www.free-diet.biz to promote them, but nobody wants to read pages full of the word diet just bandied around with no oomph in the article that should teach the reader about diets. So a happy medium must be reached to get the website placed high in the search engines database, yet allow the articles to inform the reader of the subject written. Remember, the information super highway is called that for a good reason. Most people just want to learn something about a subject, not necessarily buy something. So if you are selling, the first thing you will want is to get the reader to find the pages you have written, and that means search engine optimization, or SEO as it is called. Password Protection with PHP, MySQL, and Session Variables One of the great promises that actually came true when our Internet-enabled world reached the twenty-first century is efficient customer-to-business interaction. Each day, I find a new way to go through lifes errands without ever waiting on hold for a bank teller, a pharmacist, or an insurance agent. I do it all online. How Can I Stop Getting Spam Are you getting too much spam We all are, but if youre a webmaster the word spam takes on a whole new meaning. Search Engine Optimization and Web Site Usability Build a Web site and the people will come. Web Hosting Basics So youre about to embark on your first web project and youre wondering where on earth to start Well, one of the first things youll need is a web hosting package. There are so many out there it can seem daunting to try and choose one. In this article well teach you the basics to help you make an informed decision. How to find good Web Hosting for your site! When building your first site the main things that you will probably think about is what types of content you will be adding to your site, how you are going to get visitors to your site and how you are going to generate good revenue from your site. Simple Steps to a Great Banner Ad Everyone is using them now and if you’re planning on creating your own banner ad then there are some things that you should know. Beautiful Web Sites Seldom Make More Sales Designing an E-commerce Web site is not as simple as having a "pretty" site that is a pleasure to visit. While it is important to have an attractive site, as much thought must be given to functionality as to appearance. 7 Steps to Web Sites that Sell There is a hierarchy of information and elements you need to present to prospects to make it easy for them to become customers and clients. This is not what most small business owners provide on their web sites. Most sites lead with a boring description of services and credentials. This tends to push prospects away. Working with Royalty Free Music When creating Multi-Media Content, Flash or Video Clips for a clients web site or CD Rom Project, the last thing you want is to get him in trouble with the law. If theres a need for music in a project, using royalty free music is essential. Top Five Most Profitable Color Combinations Used In Cover Design! "Two days ago, an old man stopped me on the street and asked me who my stylist is. Metrics Matter! Recently, I talked with a speaker about her "extremely successful" Website.She based this opinion on the fact that she was selling several e-books every day and generating "some calls".When I asked if she was reviewing her traffic analysis, she said "No, why should we - its clearly working - we can tell that from the sales".I didnt ask if she knew how her sales and calls compared to the actual visitor numbers for the site - I suspected that shed have been shocked to learn how many more opportunities she was losing. How Does Your Website Measure Up Does your website make a good first impression Is the navigation intuitive Is the content appropriate for your audience Youve had your website up and running for a while now but youve always had a nagging suspicion that your website is lacking effectiveness and you just cant put your finger on it. Youve dabbled with colors, added/removed images re-written the text but it still feels as if everything just isnt working together. Wouldnt it be nice if you had a way to sort things out Well now you do! What The Muscle Power of Audio Can Do for Your Site. How Audio can Influence Sales The Secret Benefit Of Accessibility Part 2: A Higher Search Engine Ranking An additional benefit of website accessibility is an improved performance in search engines. The more accessible it is to search engines, the more accurately they can predict what the sites about, and the higher your site will appear in the rankings. Can Your Visitors Contact You From Your Website Argh, wheres the contact button! Believe it or not, some websites just DONT WANT any visitors even customers to CONTACT them. Theres no email address, no contact form, no NOTHING! Web usability: The basics What is web usability & why is it important Images: How To Make Them To Load Fast On Your Web Pages 1. Use .gifs rather than .jpgs. GIFs are smaller in size when compared to JPGs. The Importance of Links Link: {noun - lin[ng]k} 1 : a connecting structure: 2 : something analogous to a link of chain: as a : a connecting element or factorb : a unit in a communication system c : an identifier attached to an element as an index term in a system in order to indicate or permit connection with other similarly identified elements as defined by Merriam-Webster Online - http://www.m-w.com/ Content is king Introduction |
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