|
|
| Webmaster Articles |
|
|
|
|
The Benefits Of Having a Country Top Level Domain TLD NameSteve Ashton Most new websites tend to look for a domain name with a .com or .net tld Top Level Domain. They feel this gives the site a more professional appearance and will appeal to a more international audience and in many cases this is true. However, it can also be beneficial to look at purchasing a domain name with a country specific tld. There are a number of benefits that can be gained from choosing a domain name with a country specific tld, especially if you conduct your business primarily in one particular country. Search Engine Benefits Most of the large search engines will give you a higher search ranking for a site that has the tld of the searchers country. For example, if someone from the United Kingdom is performing a search for widgets, a search engine will often rank widgets.co.uk higher than other sites selling the same product but only have a .com tld. Having a country specific tld will also allow you to be included in a lot of great country directories that stipulate that your domain name has a certain tld. Getting your site into these directories can be a great way of improving your search engine ranking as these are 1 way links from authority sites for your chosen subject. These kind of links are graded much higher than reciprocal linking. Buyer Confidence Having a domain tld will often give the buyer more confidence when making a purchase as they consider the site to be local, therefore governed under the same laws as the buyer. This makes it easier to follow up and sales and make complaints if any problems occur during the purchase of the product. It also helps to settle any nerves if the buyer is able to see a street address that they recognize, rather than a foreign address. Sometimes the best policy is to purchase both a .com and a country tld. This allows you to appeal to both international and national customers. The potential sales that you can get with a country domain tld should not be overlooked as a small investment in an extra domain can bring big returns for you and your business. Gather information about your customer before they start browsing Another benefit of having a country domain name is that you already know where your customer is likely to be from. This means that you can display products for that particular customers region without having to ask the customer to select which geographic area they are in. When a customer types in their country domain, you can forward them to your main domain name but display only products that will be of interest to them and have all the prices in their own currency. This gives the site a local feel and will again bring that buying confidence that is so important when trying to make a sale. Summary I hope you’ve seen the importance of not overlooking this great opportunity to bring in extra customers, simply by choosing a country domain name or simply adding as an extra name that points to your main domain name.
| | | | RELATED ARTICLES Design vs Content: Who is KING Well it is not Elvis, thats for sure. Why Have An Article Website Know the fact Creating A Quality Web Site Design! In this article, I will attempt to cover the basics of creating a great quality web design template for your site. Now its a known fact that the layout or "eye candy" as I put it will determine whether your visitors will stay more than 15 seconds or they will just become another statistic. The Five Rules Of Influential Web Writing Building a professional reputation requires a campaign founded on your words: the positions you endorse, the motions you advocate, the accuracy of your vision. Writing for the Web can either establish your expert credibility or destroy it. Screen Scraping Your Way Into RSS Introduction Growing Your Business In CyberSpace A synopsis of Philippa Gamses Presentation to the National Speakers Association, Washington DC chapter on Saturday, January 10, 2004 10 helpful tips to follow when switching web hosts Youve made your decision to move from your website from your current web host to a new web host. The following tips will help you make the transition easier and make you aware of some potential pitfalls to avoid. Search Engine Optimization and Web Site Usability Build a Web site and the people will come. Email Newsletter Format:HTML or Text An email newsletter is probably the most effective way to communicate with your target audience. One of the main considerations before you create and deliver an email newsletter is what format to use: HTML or Text. Optimal Website Design The idea behind good website design is to offer your viewer a logical flow while making it interesting and easy to navigate. iKobo Review - Part 1 The Initial Discovery Beautiful Web Sites Seldom Make More Sales Designing an E-commerce Web site is not as simple as having a "pretty" site that is a pleasure to visit. While it is important to have an attractive site, as much thought must be given to functionality as to appearance. Autoresponder Tips An autoresponder is useful for, well, responding to people who send you inquiries through email. They are actually more than just merely useful - they are an essential tool in any webmasters toolbox. Used properly, they can enhance your visitors experience and virtually guarantee that they will come back time after time. Used improperly, they annoy people and push them away from ever coming back. Web Templates: Replacing Designers I’ve seen articles and websites that suggest you can buy a website template and skip the expense of hiring a professional website designer. Recently, I read several testimonials from the very satisfied customers of a website template vendor that mentioned how quickly they were able to get their sites done. The template vendor commented that he/she had known people to complete their websites in around two hours. In Search of Webhosting: First Understand the Industry In search of a webhosting company for personal or small business purposes We advise you to take a look at this article to understand the hosting industry and study its dynamics to know what to look for before you make your choice. Are You Getting The Most From Your Meta Tags As any Web Business startup knows, creating a Website is a bunch of work! You have to bother with content, layout, graphics and HTML links, just to name a few. What about your Meta Tags The Meta Tag Myth The more the better right Wrong. At least when it comes to meta tags. The history of the meta tag started off as a nice tool that web sites could use to show the search engines what the site was about without the words showing up on the actual page. It seemed like a great idea until people started to abuse the meta tag. They would add highly searched for keywords that were unrelated to their site in their meta tags in hopes of attracting additional traffic. The search engines caught on and lowered the importance of meta tags - they figured out that if they put more emphasis on the visible content of a site, people would have a much more difficult time “cheating”. Turns out that they were right. Building a Church Website Have you been asked to build a website for your churchBuildingThere are thousands of people building websites everyday.It is becoming increasingly important for many small organizations and groups to build their online presence.This helps in getting their ideals, goals, and mission out to the general public.Therefore at an increasing rate many of us with computer skills are asked by organizations to put together a website.This happened to me about two years ago when the school I worked at asked me to build a website for them to help advertise their special arts programs. Why Should You Care About Your Web Site Colors **How Colors are Used in web design:** The Reality of Successful Web Site Today For a number of reasons, the analysis of customers feedback is too often given little attention. Still, people who ignore research are as dangerous as generals who ignore decodes of enemy signals c David Ogilvy. Its an inexcusable omission for those, who strive for having a successful web site. There are dozens of ways to receive feedback and unlimited ideas for your customer service improvement in it. But you cant afford phone everybody from your CRM list or correspond with each customer via email or regular mail. It will flatter them but bother you. Fortunately there is such a magic tool as web-based forms, which allow site owners to automate the process and to use the received data in your analysis; the analysis, aimed at your web site usability optimizing. |
| home | site map |
|
|