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The Top 3 Mistakes That Can Ruin Your Websites Search Engine Rankings- and How to Fix Them!Richard Martin Getting your website up and running is hard enough. After spending hours getting the HTML code just right and trying to make sure that you provide a great user experience, the last thing you want to do is change everything around in order to get your site ranked higher on the search engines. Follow these tips from the beginning and youll see the benefits. 1 Not changing the title tag from page to page. A lot of people realize the importance of the title tag. But few sites change the title tag from page to page. If you have a large site with a lot of different pages targeting different keywords, then change the title tag to reflect the keywords of the particular page. Keeping the title tag the same throughout the site may optimize the site as a whole, but you are limiting the amount of search terms that you can use. The shorter the title the better, you dont want to get caught stuffing the title tag with too many terms. Just change it from page to page. 2 Not using a H1 tag. Use a H1 tag. Really. No, its no 1996, but search engine bots love the H1 tag. They view it as “hey, this is so important, its in the H1 tag.” Everybody got carried away with putting neat graphics and flash on their site and have neglected this tag. In fact a lot of sites use a graphical banner where their H1 should be. While these certainly look good, search engine bots cant read graphics, they are just bots. Use the H1 tag and use your keywords in it. It will help the visiting Search Engine bot determine what your site or page is about. 3 Using “Home” as a link text. Everyone uses “home” as the text to link back to their index page. However, this might not be the best choice. After all, it is a link. We all know how important links are in search engine rankings. When you use the word “home”, the search engine bot will chalk up another point to “home” for your site. Why not use a keyword as this text If your site is about hubcaps...why not use “hubcaps” for the link text This will help you in that it aadds a link within your site using “hubcaps” and b help the search engine bot figure out a little better what your site has to offer.
| | | | RELATED ARTICLES Tried and Tested Tips to Improve your Website - Part 1 1. DO NOT use excessive graphics or banner images on a single web page. They tend to slow the loading of your Web page. Impatient surfers might close their browser and move on. If you have many images on a single page, consider deleting few of them or moving them to a new page. How to successfully market your website... Basic Web Design Principles Home Page Link Popularity for a Successful Website: How Not to Go About Getting It A classic way of getting seen and noticed on the web is to make sure your site is linked to as many other sites as possible. The strategy of link-exchange has been so overused and abused that search engines are now wary of it and may penalize sites that are linking to "link farms", or to any other sites with non-relevant content. 20 Tips for Creating a Customer-Friendly Web Site What annoys an Internet user the most A quick unscientific survey of a local Internet café suggests the top three turn-offs are:Sites that are very slow to download;Ones that are confusing to use;Sites that do not contain the promised information; Are your SEO efforts going to waste Search engine optimization SEO is a long and complicated process that can be highly rewarding if done correctly. SEO is not a waste of time, but can be if your site doesn’t appeal to visitors or function properly. Your potential customer will be turned off if your site lacks trustworthiness, an eye pleasing color scheme and easy to use navigation. Why lose visitors and possible sales because of a small design flaw or unappealing color scheme Those visitors could have resulted in sales if those small imperfections were fixed. Screen Scraping Your Way Into RSS Introduction Manchester United: Top of the web accessibility league A while ago Manchester United launched a separate accessible version of their website, manutd.com/access. Theres been lots of publicity surrounding this accessible website and it even picked up an award. This accessible version doesnt offer as much content as the main website but it has all the accessibility features you could dream of: resizable text, ALT tags, screen reader optimisation etc. Building Your First Web Site Creating your own site can be a satisfying experience. Here are some tips to help get you up and running. The Benefits Of Outsourcing The year 2005 is expected to be the year of "outsourcing". Are You A Bill Clinton Webmaster One of the most frequent questions I get asked about my ebook, Dont Get Banned BY The Search Engines, is whether I amended it to include post-Florida Google."Florida" is the code name that search engine optimizer wizards gave to a November, 2003, shakeup at Google that left many webmasters covering themselves up with makeshift fig leaves while dangling upside down above the proverbial crocodile moat. Five FAQ About Google PageRank Five FAQ about Google PageRank First Web Hosting Experience Well… youve purchased a domain name… created a pretty design… filled it with content… what now The Smartass Series #1 -- Guide to Building the Perfect Website: a Narrative How-to on Five Top Web Advisors You Should Use instead of this Know-it-all who Knows Little ~A man [woman] is a success if he [she] gets up in the morning and gets to bed at night, and in between he [she] does what he [she] wants to do.Bob Dylan~ Top 10 Web Design Mistakes As a webmaster, you want to keep your visitors content so they’ll come back again.Below you will find ten common mistakes made by webmasters that may deter people from returning. Optimizing for Visitors not Search Engines Most people feel that optimizing is to target the search engines alone. In my opinion, this is not the only case. Optimization requires a balance of traffic enhancements and a user friendly atmosphere that provides clear navigation. Most will agree it would be much better to have people accept offerings from a Site, rather than masses of people who do nothing. Here are some general tips and thought to make pages user-friendly. Creating A Quality Web Site Design! In this article, I will attempt to cover the basics of creating a great quality web design template for your site. Now its a known fact that the layout or "eye candy" as I put it will determine whether your visitors will stay more than 15 seconds or they will just become another statistic. Choosing the Right Web Designer Introduction Image Formats-GIF, JPEG, BMP When browsing the internet you are likely to come across many different image formats. However, the most common formats are: CompuServe GIF, JPEG, and Bitmaps. Managed Hosting Managed hosting is a dedicated server that is accompanied by a full suite of technical support, maintenance and monitoring services. This differs from dedicated Web hosting, where customers are provided with their own servers but are still responsible for virtually all administrative and maintenance duties. |
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