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Tapping Into The Visual Stimulus Of Your Web Site VisitorsDan J. Fry "Oh, my eyes, my eyes! What an eye sore. Quick, click away! Click away!" Suddenly I wake up in a cold sweat. What happened. Oh, then I realize: it was just a nightmare. O.k., Im not crazy, and no I havent had this dream before. But think about this: what would you do if you came to a site littered with either tons of different colors, loud pinks, purples, greens and reds mixed incoherently, or more animations and graphics than the rods and cones of your inner eye can possibly absorb If your like me I simply go "click, bye-bye". Our visual stimulus is ever more so important on the web than almost anywhere else. Most definitely the internet is about information. But, that information is shown graphically. So, if you want to keep people at your site, first appeal to their visual stimulus. There are a few guidelines that you should adhere to when designing your site, following known research results on colors that elicit certain psychological responses people. The bottom line is that it is hard enough to market on the internet today, why make it harder by bugging your visitors. 1 Colors and Their Effect: I prefer blue and white. In general blue seems to elicit a sense of trust and white a sense of purity. Gold, on the other hand is the color of wealth and prosperity, something we are all working towards. So, with respect to general internet marketing, these colors tend to work the best. They are easy on the eyes and dont strike up a sense of danger, such as with the color red. Of course, the colors also depend on purpose of your site. If selling baby items, pink, which represents femininity, and baby blue, representing weakness may work quite well. It depends in part on site content. A high tech site selling electronic components may do better with greys, silvers, and black. 2 Animations and Banners: Animations are nice, but can take time to load and be distracting. Use them to focus the attention of a visitor. Place them at a single page location, at the center or all at the left side for instance. If you use more than one and they are scattered all over the page, where can you expect your eyes to focus. Yep, you heard right - click, bye, bye. Banners can also give you problems if there are two many and not well organized. Pay attention to the color design to ensure that it matches your site. Remember, no eye sores here. Overall, banner are known not to have the highest clickthrough rates. 3 Flash Media: Flash media animations are steadily gaining popularity and many sites are tailoring their start-up page to include large flash animations. Beware. In online home businesses, your primary purpose is content. Only fit in flash where it is strictly meant to guide the visual stimulus to a part of your site. I know, I know, it does look cool. But cool doesnt and never will build sales out of potential prospects. A few further resources that are of particular interest here are 1 http://www.internet-marketing-research.net, 2 http://www.infoplease.com/spot/colors1.html, 3 http://psychology.about.com/library/weekly/aa031501a.htm. As a good rule of thumb, if it hurts your eyes, it probably hurts others as well. Keep it simple, professional, easy to look at with color used just in the right place to highlight your content. Content is what will build your home based business. Elicit a visual response from your visitors to drive them to your content.
| | | | RELATED ARTICLES How to Find Good Web Hosting You have decided it is about time you jumped on the web hosting bandwagon. You have a website in mind you would like to create. You have a domain name ready to go. The one and only thing that you are missing is the actual web hosting space. Now there are hundreds of different web hosting companies that will promise you hundreds of different guarantees. How do you know which one is legit and which one is bogus Link Popularity for a Successful Website: How Not to Go About Getting It A classic way of getting seen and noticed on the web is to make sure your site is linked to as many other sites as possible. The strategy of link-exchange has been so overused and abused that search engines are now wary of it and may penalize sites that are linking to "link farms", or to any other sites with non-relevant content. The Proper Way To Use The robot.txt File When optimizing your web site most webmasters don’t consider using the robot.txt file. This is a very important file for your site. It let the spiders and crawlers know what they can and can not index. This is helpful in keeping them out of folders that you do not want index like the admin or stats folder. Getting Your Site Seen By Search Engines Is your website listed on search enginesWhen people search for you, does your site show up on page 1 or page 20 of the search engine results Are You A Bill Clinton Webmaster One of the most frequent questions I get asked about my ebook, Dont Get Banned BY The Search Engines, is whether I amended it to include post-Florida Google."Florida" is the code name that search engine optimizer wizards gave to a November, 2003, shakeup at Google that left many webmasters covering themselves up with makeshift fig leaves while dangling upside down above the proverbial crocodile moat. How To Design Your Website This article is for people who are new to web designing and want some idea how to design your web site so as to gain maximum traffic on their website.Here in this article i will show you how to present information want in your web site. Many people while designing their web sites do not consider the needs of the user .I myself,a few days back was looking for some information. Like all of us do,i opened google and typed in the keywords and i certainly got many good links on the screen .I went on and clicked on one of the link.On reaching the page,i found some more links but no information .I went inside the link looking for information and again i found more links but still no valuable information .I got frustrated and i logged off from the net. How to Create a Links Page and Build Page Rank One of the hardest achievements for a webmaster to obtain is a solid links page and great web site page rank. You know as well as I do that it is very difficult to obtain well page ranked reciprocal links. Especially when your actual links page is PR 1 or 2! There are ways to construct a links page with good page rank and reach a great page ranked web site. Top 10 Web Design Mistakes As a webmaster, you want to keep your visitors content so they’ll come back again.Below you will find ten common mistakes made by webmasters that may deter people from returning. How To Create A Website In Less Than A Week Heres a really simple way... any novice can create a fully functional website in less than a week. PIM Team Case Study: Creating Text Effects With PHP and GD See how you can create graphic effects on text with PHP and GD - drop shadows, arcs, fonts and colors. Thinking About Changing to a New Web Hosting Company 5 Steps to Plan Ahead for the Move Perhaps your web hosting company has a technical support group that never answers their email, or their control panel is difficult to use. Maybe your website has been having more downtime than uptime. Whatever the reason you are thinking of switching hosts, make sure you have your ducks in a row before making the move. Creating A Quality Web Site Design! In this article, I will attempt to cover the basics of creating a great quality web design template for your site. Now its a known fact that the layout or "eye candy" as I put it will determine whether your visitors will stay more than 15 seconds or they will just become another statistic. How to Sell your Website There are hundreds and thousands of websites on the internet today being bought and sold and there are many places you can sell your website such as ebay and website brokers. Though this article we will explore each of these possibilities in greater details. Profitable Websites for Exclusive Industries In the region where my company is located, South Bend, Indiana, the demand forweb design and associated services could be described as:leery.It’s not that the locale is horribly lacking evolvement technologically; rather that so many proprietors in this area are very uncertain as to what the internet can do and how they can go about forming profitable web sites for their exclusive industries. The Meta Tag Myth The more the better right Wrong. At least when it comes to meta tags. The history of the meta tag started off as a nice tool that web sites could use to show the search engines what the site was about without the words showing up on the actual page. It seemed like a great idea until people started to abuse the meta tag. They would add highly searched for keywords that were unrelated to their site in their meta tags in hopes of attracting additional traffic. The search engines caught on and lowered the importance of meta tags - they figured out that if they put more emphasis on the visible content of a site, people would have a much more difficult time “cheating”. Turns out that they were right. Do You Really Need A Website Having a website is the one form of marketing your business that just keeps on giving! But how do you know if you need a website Tips to Maintain your Website to Keep Visitors Coming Back When you design a website you should create it so that your visitors are constantly coming back for more. In order for you to keep your visitors coming back you need to keep upwith maintaining your website, and offering things thatwill keep your visitors busy. E-Commerce Is Back On The Fast Track How much holiday shopping did you do on-line this year If you are reading this, then chances are good that you made at least one purchase on-line. Over 54% of all Americans did it [1]. A much higher percentage >80% of Internet users did it. Web page buiding for beginners 1 Making a web page is a simple job that can be done in minutes by anyone with no previous experience, so I will refrain from going in that direction as much as possible. The first thing an inexperienced webmaster should learn is search engine optimization, before ever making a page. The reason for this is simply because if they learn it after the page is made, it will cause them too much extra work that could have been avoided. Advantages of a Simple Design Easily maintained |
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