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Why Optimize Your Site For Search EnginesJohn Metzler Sometimes a search engine optimization company will miss that glaring question posed by potential clients and assume the benefits of search engine optimization are obvious to everyone. While shelling out a couple thousand on an SEO campaign is common sense to some, others may find it hard to part with the cash unless they know it is an investment in their business that is sure to bring a good return. Search engines account for a huge portion of traffic to web sites. Data varies depending on what sources you read, but the bottom line is that search engines are used millions of times each day by consumers searching for goods and services. And having your business displayed at the top of search results is essential if you want to do any business from the major search engines. Nine in every ten users will find what theyre looking for in the top 10 results and wont go to page 2. Its obvious that people can make a lot of money from online sales, but how you advertise your products has a large bearing on what kind of profit you make. If you buy advertising space on Google AdWords or other services that charge per click, you may only shell out 10 cents for every visitor to your site - But what if it takes 100 clicks to make one sale If your products only sell for $10 a piece, then there is no profit being made. Pay-per-click PPC campaigns will also never stop costing you money. Search Engine Optimization, on the other hand, can be very affordable over months and years. Many SEO and Internet Marketing companies will say that ongoing maintenance is needed to reach and keep top search engine rankings. While this is true, be careful how the company says they do it. There is an affordable way and then theres a way to pad the pockets of the "experts." For more on this issue, read my other article entitled "What Constitutes a Complete and Effective SEO Campaign" In short, the affordable way will involve an intense content optimization followed by work to raise link popularity. This link popularity development should be the bulk of any ongoing maintenance. A couple times a year keyword research should be done again and the content should be looked at. Search trends can sometimes fluctuate so you want to make sure your content is still aimed at the right audience. What is affordable and what isnt varies greatly from company to company, industry to industry. In the bed and breakfast industry, $30 per month may be enough to keep a top 5 ranking on Google if the market is not very competitive. A web site competing for a top spot in a database administration field may be looking at several hundred a week if not more. The bottom line is, if you pick the right Search Engine Optimization company, your return on investment from an SEO campaign can be over 1000%. While there are other ways to advertise a web site No, search engine optimization is not the be-all and end-all of online advertising very few can match the wide targeted audience and affordability that search engines provide.
| | | | RELATED ARTICLES How to Create a Links Page and Build Page Rank One of the hardest achievements for a webmaster to obtain is a solid links page and great web site page rank. You know as well as I do that it is very difficult to obtain well page ranked reciprocal links. Especially when your actual links page is PR 1 or 2! There are ways to construct a links page with good page rank and reach a great page ranked web site. Optimizing for Visitors not Search Engines Most people feel that optimizing is to target the search engines alone. In my opinion, this is not the only case. Optimization requires a balance of traffic enhancements and a user friendly atmosphere that provides clear navigation. Most will agree it would be much better to have people accept offerings from a Site, rather than masses of people who do nothing. Here are some general tips and thought to make pages user-friendly. Tips to Protect Your Downloads or Products 1. Upload robots.txt file in to your root directory and include the folder name where you set your downloads. Affiliate Alternative; Google Adsense The Rise and Fall of Affiliate Programs Why Arent You Using CGI The very name CGI used to send chills up my spine. For years I put it in the too-hard-basket. But like most things in life, CGI is not as scary as it seems. If you have a cgi directory on your website and you know how to FTP files, chances are you can have a CGI script up and running in less than 20 minutes. Web Design Tips To Grow Your Online Sales The way you design your web site affects your visitors’ online experience. As each visitor to your site is a potential customer, the easier they find your web site to use and the more they enjoy being on it, the higher the chance that they will make a purchase. The Contrast And Similarities Between A Web Designer And Web Programmer The concept of web designing based on the nature and rapid growth of the Internet is nothing to boast of any more. This is because of the large number of web sites published to the Internet everyday, so as to showcase one’s presence and dominance on the World Wide Web. You may ask why this is so, well, the so simple answer is the rate at which technology is evolving. The Disability Discrimination Act DDA & Web Accessibility Theres been widespread speculation about the new legislation being introduced under the DDA Disability Discrimination Act, which will ensure that websites are accessible to blind and disabled users. Try to find specific information about it on the Internet and chances are youll come up empty handed. Choosing a Web Host Based On Price Dont! Its tempting.There are so many companies offering cut-rate hosting – loaded with astounding post-futuristic techno-gizmo features ! – that it just makes sense to save a few dollars, right Web Hosting: Shared or Dedicated - Which Should You Choose Before you begin your search for a web host you should first determine whether you need shared web hosting or dedicated web hosting. How to Prepare Your Project before You Order Website Design Are you serious about get this website done fast and clear and want to make money with your website Then you will absolutely need some good web design agency to build the website of your dream and that it the aim, right Why Stock Photography is a Great Resource for Web Business A picture is worth a thousand words. How to reach #1 in Yahoo! Part 2 KEI - Keyword Effectiveness Index. The value of a keyword or keyword phrase that helps a web site reach the #1 position in search engines by comparing how often the keyword or keyword phrase is used and comparing it to how many web sites are using that keyword or keyword phrase to market their site. Website Backgrounds: 5 Cool Tricks for a Professional Look Most websites feature white backgrounds. Or they sit on a navy or gray background -- but most of the screen is still white, like a page of paper set against the darker background. Occasionally, you might run across more interesting colors - reds and purples and greens and rust – often looking more gaudy than professional. Should you Purchase a Turnkey Site or Build Your Own You see them all the time, pre-packaged websites selling everything from acorns to zinc. Most of them have a nice professional look about them, with good pictures and graphics. Of course, the sales literature with the offer telling you how youre going to make a gazillion dollars! The Next Marketing Tool: Deisgn Design sells.It’s something that all of us know, but few of us consciously acknowledge.There is an age old adage that warns people not to “judge books by their cover.”In other words, we shouldn’t judge people or products by their appearance.But this isn’t true in America.We do judge books by their cover – in fact we spend billions of dollars on products that have prettier “covers.” Avoid Getting Ripped Off By A Hosting Company... Chances are if you host multiple domains or websites you are spending too much money at your current hosting provider. Other hosting companies increase their profits by forcing you to create an additional hosting account every time you want to host a new domain or website. Let’s say you have five 5 websites and they each cost you $10.00 a month. It is obvious you are spending $50 a month to host those five 5 websites, but did you know that you are getting ripped off Web Sites Share Your Dream With The World With over 16 million web sites on the Internet, how do you get your home-based businesss site noticed Are You Getting The Most From Your Meta Tags As any Web Business startup knows, creating a Website is a bunch of work! You have to bother with content, layout, graphics and HTML links, just to name a few. What about your Meta Tags Web Hosting: To Switch or to Stay That’s a question that can only be answered by you. Depending on your current status and relationship you have with your provider, along with your evolving business objectives and needs, can determine what course of action to pursue. What are your issues and concerns Ask yourself some basic questions and see where you stand after you’ve answered them. -Are you no longer satisfied with your current provider -Did they deliver on the level of services that you signed up for -Has technical support and customer service been to your satisfaction -Or has your business grown considerably, and the hosting company cannot provide you with the level of capability and technical support you require |
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