|
|
| Webmaster Articles |
|
|
|
|
How to reach #1 in Yahoo! Part 2Michael Rock KEI - Keyword Effectiveness Index. The value of a keyword or keyword phrase that helps a web site reach the #1 position in search engines by comparing how often the keyword or keyword phrase is used and comparing it to how many web sites are using that keyword or keyword phrase to market their site. In part one of this article I discussed how you can thoroughly research and pick the right keywords for your web site. You can read part one of this web design SEO advice here. http://www.theinternetpresence.com/business-article-26.htm Part two of this article will show you how to take your list of keywords created from part one and narrow it down to the most effective keywords to use. Lets start with the KEI rating of the keywords. You can find many free KEI tools on the internet. I personally use one that was part of a $500 software package, but you can find many tools on the internet for free. My advice for this is to try a few of them out and stick with the tools that show generally the same results and toss the ones that dont. Even with the software package I bought I still use wordtracker and overture to compare my results. List your keywords in the first column of a table. I use Microsoft Excel, but you can use anything that works. In the second, third or more columns list the number of times that keyword was used per day or month. I use one column for wordtracker, one column for overture, and one column for my software package. Be suspicious of the keywords that dont show the same results on all three and consider tossing them out. For example if one column says it searched 300 times per day, but the other two do not even show it being searched at all I would toss that keyword out. In the next column type in the KEI rating of that keyword. And in the next column, if you have a tool that allows it, enter how often the competition uses that keyword in a competition column. Enter in the numbers for this data for all of the keywords listed in your table. Now we can start to narrow down the list. Look at your keyword KEI ratings and compare them to each other. Toss out the keywords that have a low KEI rating. Next look over the list of keywords again and think to yourself, "Will someone that types that in want to visit my site". If not, toss out the keywords. Ask yourself, "Will someone who types in that keyword be likely to be profitable for me". If not, toss out those keywords as well. Look at how often your competition uses a keyword in your competition column. If it has a good KEI rating and over 17,000,000 web sites are using it then it will be hard to get to #1. Consider tossing these keywords out also. For example I concentrated on the search term, web development contractor which had a great KEI rating and was hardly used by competition. I tweaked my site for this keyword and now if you type in web development contractor into MSN youll find out that I hold the number one position. And have held it for over a month now. In addition if you type in business presence on the web, or Internet Presence youll see me floating around the top 5 along with some other search terms. Perhaps I should rename this article How I reached #1 in MSN The search term web design had a good KEI rating, but the competition was over 17,000,000 web sites using that search term. Perhaps Ill feel lucky and try for that one next. I keep narrowing down my list until I have five of the best keywords to use for my web site. I take those 5 keywords and type them into the top 3 search engines and list the top 10 sites that show up with each keyword. So you will have a list of 50 sites per each search engine you used. To get a good general ranking in all of the search engines, I combine the 3 lists of 50 sites into one big list of 150 web sites for comparison. Alphabetize the list. Did you notice something Some sites are listed three or more times! Toss out the sites that only show up once and this will narrow down your list of 150 considerably. Take the top five web sites that show up with the keyword you want and list them in another page. It is now time to pick apart there sites and discover why they are there! Research the five sites using your keyword and compare them to each other. You have to research the sites page that landed on the search engine for these factors: Is the keyword in the tag If so, where is it placed, and how often. Is the keyword in the description tag If so, where is it placed, and how often. Is the keyword in the keywords tag If so, where is it placed, and how often. Is the keyword in the content of the site If so, where is it placed, and how often. Is the keyword in the headings H1-H6 of the page If so, where is it placed, and how often. Is the keyword in the links of the page If so, where is it placed, and how often. Is the keyword in the alt image attributes If so, where is it placed, and how often.
If you want I can do this analysis for you. Just send me up to 3 keyword phrases and 2 web sites for comparison and for $25 youll get a much more detailed report on both sites. This will save you a lot of time! Keyword research usually runs about $240 to $360 if you have me do it. Examine the five sites next to each other and concentrate on building your site on things that they have in common and do one number better than them. Ignore building your site in the areas that are not consistent between the five. You then should be getting good results when your site is indexed next. There are other ways to help increase the ranking of your web site like linking. Linking plays a very important role with Google, but there are a number of rules for linking to make it effective. That is a whole new article in itself. This may seem to be a lot of work, but is well worth it. Some companies charge $1000 to $1500 per month for doing this service and what I typed into these two articles is 75% of what they do. I have my system tweaked now so that it takes me roughly 8 hours to do the keyword research and 2 or 3 days to optimize my site for it. You can do this too! Be looking for more articles soon! Copyright © Michael Rock
| | | | RELATED ARTICLES Superior to Dreamweaver Ive heard a lot of good comments regarding Macromedias Dreamweaver site building tool. How to Sell your Website There are hundreds and thousands of websites on the internet today being bought and sold and there are many places you can sell your website such as ebay and website brokers. Though this article we will explore each of these possibilities in greater details. Colors for Your Website Oh Yes ..Colors! There are hot ones, cool ones, earthy colors, spiritual colors and every other shade in the rainbow! What colors should you use for your website The Secret Benefit Of Accessibility Part 1: Increased Usability Web accessibility has so many benefits that I really do wonder why such a large number of websites have such diabolically bad accessibility. One of the main benefits is increased usability, which according to usability guru, Jakob Nielson, can increase the sales/conversion rate of a website by 100% and traffic by 150%. How To Build Your First Web Site Getting Started! Eliciting Constructive Website Feedback "Its good." "Youve done a nice job." "I dont like it." Should you Purchase a Turnkey Site or Build Your Own You see them all the time, pre-packaged websites selling everything from acorns to zinc. Most of them have a nice professional look about them, with good pictures and graphics. Of course, the sales literature with the offer telling you how youre going to make a gazillion dollars! Tips For An Effective Website A successful website is something that everyone venturing into the new arena of Internet marketing and communications wants to have. Your website will often be a potential client’s first impression of you and your business. That being said, it is vitally important that your website represent you in a favorable manner. Your website is a component of your overall marketing strategy and should be reflective of your business and current marketing presentation. Just as your brochures and other print materials represent a level of quality and professionalism, your website should also represent that same level of quality and professionalism. As a point of comparison, you most likely wouldn’t have just anyone design your company’s marketing materials or for that matter, prepare your tax statements. Similarly, it is important that the person creating your website know how to effectively communicate both your message and style, and be able to create an effective experience for those visiting your site. Affiliate Alternative; Google Adsense The Rise and Fall of Affiliate Programs Score BIG With The Search Engines - Maximising Your Sites Potential I often get asked, "How do I improve my sites performance in the search engines." or "I have a small budget, how can I compete with the larger sites." It can seem daunting when you type in your key search term and you see Google returning 200,000 results! Over the course of this article I am going to teach you some techniques that you can use to improve your sites ranking in the major search engines. These are not in any particular order but you should try and cover all of these if you want to perform well. Some Basic Tests To Check Your Website For Accessibility The Disability Discrimination Act says that websites must be made accessible to disabled people. So how can you check that your website is up to par There are a number of basic tests you can make to address some of the main issues. Webcredible http://www.webcredible.co.uk, a web accessibility and usability consultant, suggest a number of guidelines that provide a good start in increasing accessibility to your site visitors: What Can Lots Of Content Do For Your Site Today there are so many web sites on the web, but so few of them have good content and there are even fewer web sites that have large amounts of content. Why is the web like this For one most webmasters are trying to make a quick buck and others dont know where to begin or are too lazy to do the work. How To Choose A Website Designer Now that you have decided that it is time to create a website for your business there are many questions you must answer. One of the most important questions is "Who should create my website" Password Protection with PHP, MySQL, and Session Variables One of the great promises that actually came true when our Internet-enabled world reached the twenty-first century is efficient customer-to-business interaction. Each day, I find a new way to go through lifes errands without ever waiting on hold for a bank teller, a pharmacist, or an insurance agent. I do it all online. Why a CSS Website Layout Will Make You Money Although CSS layouts have been around for years, they havent become so commonplace until recently. This was basically due to limited browser support especially from Netscape 4 - nowadays though, CSS 2.0 which introduced positioning is compatible with over 99% of browsers out there check out the browser stats over at http://www.thecounter.com/stats/2004/August/browser.php. Basic Web Design Principles Home Page The 5 Biggest Mistakes Almost All Web Designers Make -- And Why These Mistakes Could Cost YOU A Fortune! Huge Mistake #1: Creating a Website with Flash -- Did you know in a recent study, top internet marketers discovered that having a website created with Flash, actually DECREASED the response from prospects and customers by as much as three-hundred-and-seventy percent Optimal Website Design The idea behind good website design is to offer your viewer a logical flow while making it interesting and easy to navigate. I’m Gettin’ Really Torqued! For those of you who have been living in a cave for most of your lives, you can translate the “torqued” in the heading of this article to “mad” or “angry”. For today’s discussion of anger, let’s quantify the intensity of our focus with the words “downright, PO’d!” I think that’s quite clear. Let’s proceed. A More Accessible Pop-Up Window More and more commercial websites are featuring pop-ups these days. In many instances, Im noticing more pop-ups being used for advertising, probably due to the harsh reality that is "banner blindness". In other cases, pop-ups are used to display supplemental content to the parent page. Unfortunately, many designers know little about how to make a proper pop-up window that will be accessible. |
| home | site map |
|
|