|
|
| Webmaster Articles |
|
|
|
|
Website Maintenance: What does it take to manage your websiteDonald Nelson Every action has a beginning phase where you launch your activity, a middle period in which you must sustain and develop it and a conclusion. Many people set up a website enthusiastically but then they find that they don’t have the skills or knowledge to maintain and develop it. So, what are the challenges in this middle phase of a website’s life and how can you meet them Updating the site: The beauty of a website is that it is not static like a brochure or printed document. You can change it to reflect new products or new developments in your enterprise. You can launch new campaigns, and at any time you can add more content. The problem for some companies and individuals is that after they have paid a good amount of money to have their site built, they do not have any personnel who can make changes to the website, such as adding new text or photos etc. One solution to this is to make sure you have a good maintenance plan included in the contract or agreement you make your with your web designer, so that minor changes can be made by your original designer Another solution, and one that gives you more flexibility, is to train someone in your organization to be able to work with an html editor like Frontpage, Dreamweaver, or other similar programs. While not everyone has the skills to design a site from scratch, someone who is able to use the normal word processing programs can learn how to modify text and upload files to the server. Promoting the site: If you just sit on your hands you cannot expect your website to live up to its promise. Many web designers do not have a clue about things like search engine optimization or submission, and the new website owner is left with a nice looking site, but no traffic. Furthermore there are other website related promotional tasks such as reciprocal linking, newsletter editing and mailing list maintenance which do not fall into the duties normally performed by the site’s original designer. Once again check with your web designer or developer and see if they can perform any of these tasks economically or give you some help. If not, then some of these activities may have to be outsourced. Search engine optimization and submission, and even reciprocal linking, the activity of finding link partners, can be contracted from among the hundreds of companies offering such services. You or a designated member of your staff can learn some of these tasks by reading online tutorials, e-books and newsletters like this one!. Though this takes time, again it gives you flexibility and an ability to work at your own pace and within your budget. Finally if you can’t afford the outside services needed to maintain and develop the site, and if you are not sure how to train yourself or your staff, a third solution exists in the form of Ken Evoy’s Site Build It http://buildit.sitesell.com/webpromote2.html. In which powerful hosting, design, maintenance and promotional tools are provided along with step-by-step guidance enabling complete beginners to build, develop and manage effective websites. Even before you start your website you should be thinking one step ahead, so that you can develop the site intelligently and vigorously, and ultimately be successful in your web project.
| | | | RELATED ARTICLES Give Your Website A Chance I often wonder how serious people are when it comes to their websites. I thought that most everyone knew that the phrase "Build it andthey will come" no longer applies on the internet but Im not sure how many people really believe it. Keep Them Coming Back - Update Your Site If you are anything like me, your website is a reflection of yourself. It contains your thoughts and communications, exposed to the entire world at all times. Look at virtually any non-commercial web site and you will get a glimpse at the person behind the monitor. Hey, Client, This Is Me! Sell With Your Writing Voice. In a crowded market, clients will be seeking personality as they read what youve written -- theyll click right past pages that feel "been there, read that."Theyre looking for a voice that says, "Hey, client, this is me!" Color Psychology in Marketing On the internet we dont deal with face to face selling. The internet is a visual and psychological medium. The words, or sales copy, on your website have by far the greatest psychological impact on your visitors and thus becomes your most important communication and sales tool. Flash Deadly Sins that can kill your web business Looks like every client wants a Flash site these days but the reality is...as flashy as these sites may look, there are many negatives you may want to consider before delving into Flash. Website Theft - Part 2 of 3 ~ How do I know if my website material has been stolen and what do I do if it has Please note that some of the information included in this article has been quoted from various locations while other information is simply my personal opinion and you will probably feel my passion in my words. Web Hosting: To Switch or to Stay That’s a question that can only be answered by you. Depending on your current status and relationship you have with your provider, along with your evolving business objectives and needs, can determine what course of action to pursue. What are your issues and concerns Ask yourself some basic questions and see where you stand after you’ve answered them. -Are you no longer satisfied with your current provider -Did they deliver on the level of services that you signed up for -Has technical support and customer service been to your satisfaction -Or has your business grown considerably, and the hosting company cannot provide you with the level of capability and technical support you require Get FREE copy of Fully-Working TierDeveloper Windows Edition AlachiSoft TierDeveloper is an O/R mapping and code generation tool that simplifies the complexities of N-Tier Applications and lets you develop real-life applications in matter of days instead of months. TierDeveloper Windows Edition let you map middle-tier data objects against database tables and generate fully functional MTS COM/COM+ components using VB or C++ language. It helps you accelerate N-tier enterprise application development against MS SQL Server, Oracle and IBM DB2 database servers. It also generates an ASP Test Web Application to let you verify the functionality of the generated MTS components. The Essential Conflict in Humans is between our Species Nature and our Consciousness The two parts of our beings: How Much Does A Website Cost To receive a complementary consultation and free quote for your website project, complete our project survey form located here. The Secret Benefit Of Accessibility Part 1: Increased Usability Web accessibility has so many benefits that I really do wonder why such a large number of websites have such diabolically bad accessibility. One of the main benefits is increased usability, which according to usability guru, Jakob Nielson, can increase the sales/conversion rate of a website by 100% and traffic by 150%. Image Formats-GIF, JPEG, BMP When browsing the internet you are likely to come across many different image formats. However, the most common formats are: CompuServe GIF, JPEG, and Bitmaps. 5 Simple Steps to Protect your Digital Downloads A couple of days ago, I was searching for a popular eBook online. Web Hosting Basics So youre about to embark on your first web project and youre wondering where on earth to start Well, one of the first things youll need is a web hosting package. There are so many out there it can seem daunting to try and choose one. In this article well teach you the basics to help you make an informed decision. Keep Your Website Up-To-Date In almost every business publication there are articles telling us how, as a small business, we need to have a website. This is very true! The Internet is where most people go to find a product or service that they are interested in or may have heard about. And, if your business is capable of serving customers throughout the globe, what better way to keep your information available to that huge target audience than an Internet presence Website Checklist 10 Basic Things Your Website Should Have ... Up the Sandbox! Go to any internet marketing forum you want these days and one of the topics is sure to be whether or not there is a "sandbox" at Google where new sites are forced to come and play for 3-6 months before joining the ranks of ranked and searched results. On the surface it would appear that this is so. New sites are typically taking a long time to get indexed and even longer to show up in the search results. So hence, the sandbox theory. Lets examine some possible reasons and more importantly, our reaction to it. Creative Offline Website Marketing Techniques Although the vast majority of website traffic is the direct result of search engines, there are many offline marketing techniques that can be used to draw customers to your website. The examples listed below are but a few ways in which you can market your online presence to an offline audience in an inexpensive manner. Some of the examples listed below even can be implemented at no extra cost! Should you Purchase a Turnkey Site or Build Your Own You see them all the time, pre-packaged websites selling everything from acorns to zinc. Most of them have a nice professional look about them, with good pictures and graphics. Of course, the sales literature with the offer telling you how youre going to make a gazillion dollars! |
| home | site map |
|
|