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Bulk Email, Spam, and Email MarketingSteve Lillo Excerpted from PlanetLinks Enews - an email newsletter delivered for FREE to your computer. To subscribe, go to www.planetlink.com This issue focuses on the effective use of email lists and bulk email for website and business promotion. Bulk email essentially consists of sending the same message to some number of recipients at the same time. Spam is characterized as sending bulk mail to recipients whom you have had no prior contact or permission. The issue of whether or not to send Spam can be summed up in three words - "dont do it." While its not currently illegal under Federal law, although sending bulk non-approved faxes is, it is generally not permitted by Internet Service Providers under their "terms of service" agreement PlanetLinks terms of service can be found at http://www.planetlink.com/policy.html. Most ISPs will issue a warning on the first occurrence and cancel a clients service on the second. The reason for zero tolerance is that while the responsible party can literally send millions of messages almost for free, the costs associated with sending, delivering and receiving spam are incurred by the recipient whose time is spent processing unwanted mail as well as the ISPs that transport and store email. A recent European Commission report found that the world wide cost is $9.36 billion per year. The other reasons for not sending Spam are the impact it has on the reputation of the company and the risk of interruption or cancellation of service. The other issue of importance for ISPs whose clients repeatedly send spam is that mail sent from their network can be blocked by other ISPs trying to stop spam from reaching their clients; potentially affecting thousands of customers. Under California Bus. & Prof. Code Section 17538.45, sending spam through a mail server based in California is illegal and allows for damages of $50 per message. So, if we cant send Spam, what can we us bulk email for Bulk email is great tool for keeping in touch with your clients and customers, sending newsletters, service messages, announcing special offers and more. It can also be used to keep in contact with prospects on an ongoing basis and is an effective sales tool for generating new business. Systems can be implemented that make it easy to send automated messages on a regular basis. Systems can also be implemented which make it easy for visitors to subscribe to your list. Subscriber management features also make it easy for you to add, delete, schedule and send messages as required. PlanetLink can assist you in setting up an effective email list system for your business and can implement anything from a fully automated system to a manual system. For more information, call us at 415-884-2022 or email info@planetlink.com. Important Tips:
| | | | RELATED ARTICLES Having Your Personal Portfolio On The Internet Will Help You Infiltrate The Workforce And Get Your Identity ‘Out There’. If you’re an up and coming graphic/web designer just out of university, you’ll know it’s quite hard to break into the workforce. You have to contact employers one by one, spend your time traveling and lugging your portfolio to their offices. Well, things have changed, and for the better let me tell you. Now you can make your own on-line portfolio on the Internet, and send its web page address to numerous design companies at once so they can all see your work easily. You don’t even have to leave your house and organizations all over the world can access your work easily. Difference between Shared and Dedicated Web Hosting This article will explain the key differences between 2 web hosting services available today: shared and dedicated web hosting. The Top 3 Mistakes That Can Ruin Your Websites Search Engine Rankings- and How to Fix Them! 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It helps you accelerate N-tier enterprise application development against MS SQL Server, Oracle and IBM DB2 database servers. It also generates an ASP Test Web Application to let you verify the functionality of the generated MTS components. Linking out is good Many websites I come across dont have a single link to another website. Ask the webmaster why not, and the answer you get is simple enough: "If I link to other websites people might leave my site." At this point I break the news that site visitors will leave your site. And theres nothing you can do about this. Image Formats-GIF, JPEG, BMP When browsing the internet you are likely to come across many different image formats. However, the most common formats are: CompuServe GIF, JPEG, and Bitmaps. What is Blogger.com In the late 1990’s three San Francisco based web developers came up with the idea of being able to share information about anything on the web. The terminology they used was called blog. Its use was considered a mix of web page / personal journal. Its original usages were vast and wide, but more and more people came to use them as a personal tool that is available anywhere the Internet is. The three friends would eventually create Blogger.com one of the largest blogger sites on the Internet today. Blogger, which stands for Web Logger, has increased in popularity over the past three years. There has been so much interest in what capabilities it holds Google.com purchased them. Eventually, Google assimilated their technologies and imported them into the popular plug-in, The Google Toolbar. Growing Your Business In CyberSpace A synopsis of Philippa Gamses Presentation to the National Speakers Association, Washington DC chapter on Saturday, January 10, 2004 Web Hosting: Shared or Dedicated - Which Should You Choose Before you begin your search for a web host you should first determine whether you need shared web hosting or dedicated web hosting. If Content is King, then surely Relevance is Queen! There has been a lot of to-ing and fro-ing in the search engine world of late and there are lots of conspiracy theories as to why these things happen. Dreamweaver vs FrontPage There are two major WYSIWYGWhat You See Is What You Get editors available for beginners. These are: Microsoft FrontPage and Macromedia Dreamweaver. So the question is which one is better Weave Your Own Web Many elementary school children know the miracle of Charlottes Web.Weaving the words "Some Pig" into the center of her web, Charlotte keeps Wilbur from the frying pan.E.B. Whites story provides some fascinating guidelines for web spinning. Web Hosting Basics So youre about to embark on your first web project and youre wondering where on earth to start Well, one of the first things youll need is a web hosting package. There are so many out there it can seem daunting to try and choose one. 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So, what are the challenges in this middle phase of a website’s life and how can you meet them The Benefits Of Having a Country Top Level Domain TLD Name Most new websites tend to look for a domain name with a .com or .net tld Top Level Domain. They feel this gives the site a more professional appearance and will appeal to a more international audience and in many cases this is true. However, it can also be beneficial to look at purchasing a domain name with a country specific tld. Metrics Matter! Recently, I talked with a speaker about her "extremely successful" Website.She based this opinion on the fact that she was selling several e-books every day and generating "some calls".When I asked if she was reviewing her traffic analysis, she said "No, why should we - its clearly working - we can tell that from the sales".I didnt ask if she knew how her sales and calls compared to the actual visitor numbers for the site - I suspected that shed have been shocked to learn how many more opportunities she was losing. |
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