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Is Reciprocal Linking DeadTom Henricks Is reciprocal Linking dead I just read an article at SitePro News that really rings my bell. It was written by Mike Banks Valentine. Obviously being a very successful webmaster, one must pay attention to his words and his most recent article really mirrors my thoughts. Having just completed constructing a new website for my personal use, I have been looking for optimization improvements. The current rage is “reciprocal linking” so I went about searching for some reciprocal links. To my dismay I discovered websites that contained lists of links in directories that appear nearly useless as far as pointing potential customers to my site. I completed arrangements for link swaps with a few, only to go back and find it impossible to find my link. Caught up in the frenzy, I had begun to get drawn in to this game. Then I took a step backward. This craziness can’t be adding anything of value to any of these websites. Should I participate anymore I think not. However it was reading Mike’s words this morning that brought home the point that was nagging away at me and sitting in some little corner of my head. This can’t be a good thing and it can’t hold up as a relevant marker for search engine ranking. What I am seeing is just too ridiculous. I am an amateur webmaster by world standards but I don’t like to be a “gimmick man.” I would really like my website to stand on it’s own two feet and have it judged by what you are reading. This links thing appeared to be a farce to me. I’m not into a bunch of “flash” and I won’t rely on gimmicks. Does that mean my website will never make it I don’t think so. I will work on the important things and pay attention to the credible things. Mike’s efforts and words will stand the test of time. I am sure of that. Gimmicks will come and go. I may not be making the best of what seems like “the magic bullet’ but I will work to improve the aspects that will stand the test of time. Does that mean it will take longer to rank well Maybe, but once it gets there, it shouldn’t quickly go away simply because some gimmick that I utilized has been banished. It should stand the test of time! Will I take more pride in my accomplishment Definitely yes. I realize that in this day and age of competition that “pride” may not be a factor. It is all about money and “do it fast”. I still believe there is a place for pride. And to repeat Mike’s words “put some content in your website”. I bet it will bring more return viewers to your site. If they have found something of value, they will return to it. Let’s get it back to Pride and Quality. Let your investment Stand the test of time! Tom Henricks
| | | | RELATED ARTICLES Web Site Optimization: How To Speed Up Your Web Site By Minimizing Your GIF and PNG Image "Bit-Depth" Web Site Optimization: How To Speed Up Your Web Site By Minimizing Your GIF and PNG Image "Bit-Depth" The Meta Tag Myth The more the better right Wrong. At least when it comes to meta tags. The history of the meta tag started off as a nice tool that web sites could use to show the search engines what the site was about without the words showing up on the actual page. It seemed like a great idea until people started to abuse the meta tag. They would add highly searched for keywords that were unrelated to their site in their meta tags in hopes of attracting additional traffic. The search engines caught on and lowered the importance of meta tags - they figured out that if they put more emphasis on the visible content of a site, people would have a much more difficult time “cheating”. Turns out that they were right. Basic Design Principles Part 1 There are some very basic design principles that are important to know whether you’re a graphic designer, web designer, or even a photographer. Certain very basic design principles apply to all artistic fields and are necessary for the artist and valuable information for the consumer. Autoresponder Tips An autoresponder is useful for, well, responding to people who send you inquiries through email. They are actually more than just merely useful - they are an essential tool in any webmasters toolbox. Used properly, they can enhance your visitors experience and virtually guarantee that they will come back time after time. Used improperly, they annoy people and push them away from ever coming back. The Basic Facts About Business Web Hosting There are a number of hosting options, from free to dedicated servers. Let’s spend a few moments and look over the options. Avoid Getting Ripped Off By A Hosting Company... 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There are so many out there it can seem daunting to try and choose one. In this article well teach you the basics to help you make an informed decision. "Im just me" - An Overview of an Web er.. Designer, Developer, Consultant and Friend "Im just me" - An Overview of an Web er.. Designer, Developer, Consultant and Friend. Making The Business Case For Web Standards Through the explosive growth of the Web, companies have realized the benefit of building a strong online presence. By publishing a website to the Internet, companies are able to build their brand, market their products, support existing customers, release publicity pieces, and even take orders. Lost in the feverish pace of growth however, has been an eye on the effect that their current web-building practices have on the bottom line and the future of their online presence. Not only does the website content itself have an impact on the companys income but so does the way the site itself is created. All About Google If you read The Search Engine Showdown at www.abalone.ca/resources/searchenginetest.html, you know Google is my favourite search engine. Why Google always offers the most results for any given search they currently have over 8 billion pages indexed, its faster than the Audi Quattro we test drove this morning, and 9 times out of ten, in my experience, all the front page results are relevant to my search. In fact, I usually find what Im looking for within the first few sites listed. I also really respect the fact that two college kids started it kinda like Abalone! and that those two college kids seem not to have forgotten where they came from. If you check out the images at Googles press center http://www.google.com/press/images.html and scroll down to the Everyday Life Inside Google section, youll get a feeling that life at Google is fun. 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Web page buiding for beginners 1 Making a web page is a simple job that can be done in minutes by anyone with no previous experience, so I will refrain from going in that direction as much as possible. The first thing an inexperienced webmaster should learn is search engine optimization, before ever making a page. The reason for this is simply because if they learn it after the page is made, it will cause them too much extra work that could have been avoided. Using "Title Tags" With Your Web Links & Images Using "Title Tags" for your web links & images is an arsenal manycompanies fail to utilize when planning out their web site optimization. |
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