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"Get It All" with Good Web ContentCherie Davidson No matr how goud th infomation... why wood you tak content like this seriusly No mater how good the infomation, if is riddiled with typos its asta lavista baby. You lose. Typos, misspellings, hideous grammar, exclamation overkill and run-on sentences all undermine a Web sites message. Your reader will have to work too hard, and you wont have that reader long. Grabbing a readers attention is a key point in getting your message out, but there is such a thing as too much grabbing--and the wrong kind of attention. Negative attention can lose a great many visitors and potential clients. Clean content and neat appearance are not merely a matter of aesthetics. It goes to the core of establishing trust and reliability between a Web site and visitor. Relate it to a deli. A potential customer heard about you through an ad. Cool ad, got his/her attention, so he/she stops by on the way home. On the outside everything looks nice, meets expectations, so the visitor walks in, looking for tonights sandwich goodies. Once inside it only takes a few seconds to notice the dust on the shelves, the dirty footprints, the unidentifiable smudges on the glass counter-fronts. No matter how good the food smells, if the counterperson has dirty hands or there are papers littering the floor, how many people are going to feel comfortable reaching over a crumb-covered counter to pay for their dinner That may sound like a silly comparison to Web content, but really, its not so far off. The principle stands: clean, neat, appealing content builds comfort and trust. Sloppy, haphazard or distracting content repels, and breaks down credibility. And the principle is very easy to apply to all Web content. Just remember the acronym, "Get It All" G- et another set of eyes to take an objective look E- xtra attention to spelling lends credibility T- ell your message with exciting words; dont rely on graphics
I- talics, bold and all caps are rough on the eyes, use sparingly T- ake the time to read the entire content... backwards youll be amazed at what youll notice this way
A- lways do one last look-see after its finished L- et all content sit for at least a full day before a final edit L- ose the guesswork--keep a dictionary and grammar/editing reference at your fingertips, and use them often. Whether your content is a one-line ad or five-page report, taking that little extra time and effort will improve your site, build customer confidence and add respectability. Saving time now and risking poor content quality can end up costing you more later. After all, the object is to get and keep customers at your site; to keep them reading. How long would you have kept reading this article if it had all been written like that first paragraph
| | | | RELATED ARTICLES Mysterious Tel Aviv Lifestyle 2004 Israel. What do you think when your first hear this word Right, like most people you imagine what you probably saw on CNN or NBC. Blown up buses, Suicide Bombers, Military Operations, Outright Violence – all over the place. Creative Offline Website Marketing Techniques Although the vast majority of website traffic is the direct result of search engines, there are many offline marketing techniques that can be used to draw customers to your website. The examples listed below are but a few ways in which you can market your online presence to an offline audience in an inexpensive manner. Some of the examples listed below even can be implemented at no extra cost! PHP On-The-Fly! Introduction Give Your Website A Chance I often wonder how serious people are when it comes to their websites. I thought that most everyone knew that the phrase "Build it andthey will come" no longer applies on the internet but Im not sure how many people really believe it. ASP Web Hosting ASP web hosting refers to web hosting companies who provide support for ASP Active Server Page.If you want a dynamic data-driven web site you may wish to embed ASP code into your web site’s HTML Pages.When a user is viewing a web site that is developed using ASP, the pages can change depending on the actions of the user. ASP code allows you to link your web pages to a database, where users can interact with the web page by logging in and using their own personal settings or they can interactively place orders on your web site. Make your site quick to load! The time it takes to load your site can make or break a visitor’s first impression of your site. If your site takes too long to load, the visitor will click “Stop” or “Back” and leave your web site. If you are a business and offering people important information, it is critical to have a nice design, with a quick load time. The DRC Blew It The DRC Disability Rights Commission recently announced the results of their year-long investigation into the accessibility of 1000 websites. The DRCs report http://www.drc-gb.org/publicationsandreports/2.pdf concluded that most websites are highly inaccessible, with over 81% not even meeting basic standards of accessibility. Creating A Quality Web Site Design! In this article, I will attempt to cover the basics of creating a great quality web design template for your site. Now its a known fact that the layout or "eye candy" as I put it will determine whether your visitors will stay more than 15 seconds or they will just become another statistic. Image Formats-GIF, JPEG, BMP When browsing the internet you are likely to come across many different image formats. However, the most common formats are: CompuServe GIF, JPEG, and Bitmaps. How to Create a Professional Website In Less Than a Week Heres a really simple way... any novice can create a fully functional website in less than a week. Basic Design Principles Part 2 Tone and Texture Optimizing for Visitors not Search Engines Most people feel that optimizing is to target the search engines alone. In my opinion, this is not the only case. Optimization requires a balance of traffic enhancements and a user friendly atmosphere that provides clear navigation. Most will agree it would be much better to have people accept offerings from a Site, rather than masses of people who do nothing. Here are some general tips and thought to make pages user-friendly. How To Get Banned From Google Adsense In Just 2 Clicks The darkest nightmare a hardworking affiliate webmaster fears is receiving a dreaded Google Adsense Warning, or even worse, a notice that Google Adsense has been disabled for the entire account. How I reached #1 in Yahoo! By accident, no all that reading and studying statistics finally paid off.I started out by reading articles from people with opposing views and trying to figure out who was wrong and who was right.To find the right person to listen to I didn’t only look at his educational background, but was more interested in his results.Good thing too, because results I found.And I hope people look at my results to help them reach #1. Web Hosting: 4 Factors in Choosing a Hosting Company When choosing a web hosting company there are a whole lot of different factors that should go into your decision making process. One of the biggest factors should be: Working with Royalty Free Music When creating Multi-Media Content, Flash or Video Clips for a clients web site or CD Rom Project, the last thing you want is to get him in trouble with the law. If theres a need for music in a project, using royalty free music is essential. iKobo Review - Part 2 Attempt 1 Conclusion Web Accessibility Myths With more and more countries around the world passing laws about blind and disabled access to the Internet including the Disability Discrimination Act in the UK, web accessibility has been thrown into the spotlight of the online community. This article attempt to put a stop to the misinformation that has been thrown around and tell you the truth behind web accessibility. I’m Gettin’ Really Torqued! For those of you who have been living in a cave for most of your lives, you can translate the “torqued” in the heading of this article to “mad” or “angry”. For today’s discussion of anger, let’s quantify the intensity of our focus with the words “downright, PO’d!” I think that’s quite clear. Let’s proceed. what Do Your Site Statistics Mean, Anyway What Do Your Site Statistics Mean, Anyway |
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