|
|
| Webmaster Articles |
|
|
|
|
Choosing the Right Website DesignerJanice Byer, CCVA, MVA Youve made up your mind. You want to have a website to represent your business. The next decision to be made . . . who should you hire to develop your site There are many people capable of building their own personal sites. They can put cute little comments and pictures of their pets or kids up for you to enjoy. But, when it comes to having a website that will be a form of marketing for your business, you want someone with experience. Someone who has an understanding of the Internet and what is the best way to boost the exposure of a website. They must have a clear knowledge of a variety of contributing factors to your sites success. Such factors include how best to market your site, the options and limitations of graphics, how to create a site that is effective within search engines, knowledge of the drawbacks of different browsers, and the understanding of the coding required for your site. It is crucial that your designer understands you, your company and what you want to accomplish with your website. To determine this, you need to answer a few questions first. What do you want on your website What is the desired outcome of your site Is your designer open to your ideas and provides input and suggestions for improvement Have you checked out your competition or other websites to get ideas of what is the norm for a successful site The more information you have prior to starting a website, the more accurately you can communicate with your designer and get the desired outcome that produces the best results. Creating a website can be an overwhelming experience. You need to ensure that your designer is easy to talk to and keeps you updated on your sites progress. If you have questions . . . ask! After all this is your site and you have a right to know how it is coming along and in terms that you can understand. You also need to check out websites that your designer has made in the past. Check to see that the graphics load quickly, that it is easy to navigate between the pages, and that overall you like their style. Finally, the cost! This is a very important factor for small business owners when deciding on a website designer. Larger companies will charge more and can probably make your site very elaborate. If you need a site filled with all the bells and whistles, you will be paying for it. If you simply need a site that is a background of your company and the products or services that you provide, the cost will be considerably lower and you can use a smaller company or independent designer. Your website is going to be a 24-hour advertisement for your company. Skimping on any of the above listed factors will have an effect on the final result of your website and the outcome that you want from it. Do your research and you can join other successful businesses who are using the Internet to boost their exposure and their revenue.
| | | | RELATED ARTICLES The DRC Blew It The DRC Disability Rights Commission recently announced the results of their year-long investigation into the accessibility of 1000 websites. The DRCs report http://www.drc-gb.org/publicationsandreports/2.pdf concluded that most websites are highly inaccessible, with over 81% not even meeting basic standards of accessibility. Advantages for Using FrontPage... maybe this HTML editor has some hidden advantages Ever since Ive been doing SEO work, Ive always griped and complained about FrontPage and all the extraneous code it puts in thesection of the page, etc. Seven Things to do NOW to Look Good ALWAYS! Fashion magazines target people every day with lists and charts telling them the latest trends and techniques to look better, skinnier, smarter, where to buy the hippest clothes or the latest shoes!If you’re a woman, you are probably bombarded more often than you like, and if you’re a man, you may not get the information that you really want to know!Due to the glut of information available, most people know the obvious things to do to look elegant or well groomed, such as getting a good haircut or wearing certain brand name clothes.However, this may lead people to overlook some simple, basic things that can be done RIGHT NOW to add that subtle flair and polish to your everyday look! Creative Offline Website Marketing Techniques Although the vast majority of website traffic is the direct result of search engines, there are many offline marketing techniques that can be used to draw customers to your website. The examples listed below are but a few ways in which you can market your online presence to an offline audience in an inexpensive manner. Some of the examples listed below even can be implemented at no extra cost! Profitable Websites for Exclusive Industries In the region where my company is located, South Bend, Indiana, the demand forweb design and associated services could be described as:leery.It’s not that the locale is horribly lacking evolvement technologically; rather that so many proprietors in this area are very uncertain as to what the internet can do and how they can go about forming profitable web sites for their exclusive industries. Making Your Website Work for You: Attracting Visitors Just building a website is not enough. You need to get people to visit it. And just submitting to the search engines won’t do much.Here is a brief overview of 3 effective strategies to get people to your website: 1Search Engines, 2 PR and Marketing and 3 Email Newsletters. Here is a quick list of do’s and don’ts for each: The Secret Benefit Of Search Engine Optimisation: Increased Usability A higher search ranking is what many website owners dream of. What they dont realise is that by optimising their site for the search engines, if done correctly, they can also optimise it for their site visitors. Hey, Client, This Is Me! Sell With Your Writing Voice. In a crowded market, clients will be seeking personality as they read what youve written -- theyll click right past pages that feel "been there, read that."Theyre looking for a voice that says, "Hey, client, this is me!" How to Chose Stock Photography for your Web Site So youve decided to take the plunge. You know that stock photography is an effective tool for your web business, but where do you start and how do you choose the stock photo thats right for you. Here are some tips to get you started so that you are happy with your choice. Open Source Free Software De-Mystified Did you know that the most powerful software and web applications are all freeYes thats right, just about every commercial software or web application you know of is most likely available as a free Open Source project/clone. What Hosting Companies Dont Tell You, Could Hurt You Did you know that hosting companies overcrowd their servers despite all the issues caused by servers running hundreds of accounts Are you aware of what happens if your website is hosted on a server thats overcrowded Youre probably thinking to yourself, what do you mean overcrowd their servers Overcrowded servers mean big money for your hosting company, but also big problems for your website. Are You Getting The Most From Your Meta Tags As any Web Business startup knows, creating a Website is a bunch of work! You have to bother with content, layout, graphics and HTML links, just to name a few. What about your Meta Tags First Web Hosting Experience Well… youve purchased a domain name… created a pretty design… filled it with content… what now Website Design Basic Concepts So, whats in a website design anyway And, how do you get a design that is appealing to the broad and varied tastes of all those Internet surfers out there Tips to Maintain your Website to Keep Visitors Coming Back When you design a website you should create it so that your visitors are constantly coming back for more. In order for you to keep your visitors coming back you need to keep upwith maintaining your website, and offering things thatwill keep your visitors busy. Superior to Dreamweaver Ive heard a lot of good comments regarding Macromedias Dreamweaver site building tool. Why Should You Care About Your Web Site Colors **How Colors are Used in web design:** Conceptualize, Build and Publish a Web site Conceptualize, Build and Publish a Web site - Whats required to get started Common Website Mistakes Is your website ailing Having Your Personal Portfolio On The Internet Will Help You Infiltrate The Workforce And Get Your Identity ‘Out There’. If you’re an up and coming graphic/web designer just out of university, you’ll know it’s quite hard to break into the workforce. You have to contact employers one by one, spend your time traveling and lugging your portfolio to their offices. Well, things have changed, and for the better let me tell you. Now you can make your own on-line portfolio on the Internet, and send its web page address to numerous design companies at once so they can all see your work easily. You don’t even have to leave your house and organizations all over the world can access your work easily. |
| home | site map |
|
|